After directing and animating Mother Russia Bleeds in 2016, French collective CRCR has created the trailer launch for My Friend Pedro, a violent video game about friendship, imagination, and one man’s struggle to obliterate anyone in his path at the behest of a sentient banana.
Speaking of the new film CRCR said: “We used 2D for the trailer of a 3D game as an effective creative vector to dive deep viewers into the universe of the game. The challenge was to make the future player adhere to the game’s universe while making him want to play the 3D game.”
“We had carte blanche to create this trailer but it’s always a creative and production challenge to work on an independent video game trailer.”
“My Friend Pedro started out as a small free Flash game released in 2014 and is now being turned in to a fully fledged game together with publishing partner Devolver Digital.”