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BLOKE Repositions Mt Hotham Ski Resort

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The Sydney-based creative agency firmly positions the ski resort with the serious snow sports enthusiast in mind

BLOKE Repositions Mt Hotham Ski Resort

“Hotham is Victoria’s highest Ski Resort with a reputation for having the best and most challenging terrain in Australia,” explains Mike O’Rourke, Creative Partner at BLOKE.

“This campaigns taps into the need of every aspiring skier and snowboarder to push themselves harder and test their limits.”

The TVC is shot from an advanced skier’s POV as they ski through the iconic terrain of Mt Hotham. The hi-tech graphic technique displayed through the goggles gives an edgy, contemporary feel. And the reality is most skiers these days have some sort of wearable device tracking their performance on the mountain.


MT HOTHAM Reach Your Peak TVC from THE BLOKE ARCHIVE on Vimeo.


“BLOKE have brought a very insightful and original approach to all their work with Hotham, and this TVC captures the spirit of the place perfectly,” says Anthony O’Shea, Head of Marketing – Hotham & Falls Creek. “The idea is also very flexible and will allow us to show the amazing skiing and snowboarding available on the mountain as the season progresses.”

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Genres: Action, Storytelling

Categories: Travel, Holiday

lbbonline.com, Tue, 30 Jun 2015 05:56:15 GMT