“Hotham is Victoria’s highest Ski Resort with a reputation for having the best and most challenging terrain in Australia,” explains Mike O’Rourke, Creative Partner at BLOKE.
“This campaigns taps into the need of every aspiring skier and snowboarder to push themselves harder and test their limits.”
The TVC is shot from an advanced skier’s POV as they ski through the iconic terrain of Mt Hotham. The hi-tech graphic technique displayed through the goggles gives an edgy, contemporary feel. And the reality is most skiers these days have some sort of wearable device tracking their performance on the mountain.
Genres: Action, Storytelling
Categories: Travel, Holidaylbbonline.com, Tue, 30 Jun 2015 05:56:15 GMT