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BLOKE Launches New Global Brand Campaign for Scenic Tours



The luxury travel film was brought to life by Australian director Justin McMillan

BLOKE Launches New Global Brand Campaign for Scenic Tours

Scenic takes people to some of the most wonderful places in the world, and Sydney based creative agency BLOKE has created a campaign that shows  you the ‘Wonders Never Cease’ on board a Scenic Europe River Cruise.

“Scenic have undergone a global rebranding exercise to better reflect its luxury positioning,” says BLOKE creative partner Mike O’Rourke. “And, this 90s wonder-filled TVC is just the beginning.”

Renowned Australian director, Justin McMillan brought real feeling of scale and grandeur to the film, delivering a truly wonderful travel experience that clearly positions Scenic as the luxury leader in the highly competitive Europe River Cruise market.

“We invite all our guests to ‘never lose their sense of wonder’, says Michelle Black, Scenic’s General Manager - Sales & Marketing. “The BLOKE team have done a great job of bringing this to life for us.”

Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew - all working alongside the TV film crew.

“We’re thrilled with the result,” added O’Rourke. “Considering how many production teams were on board we made the right choice in Rabbit and their Hungarian friends, Film Reaktor.

BLOKE’s portfolio spans across a diverse range of clients including the Australian National Maritime Museum, Mt Hotham Ski Resort, Gerni and McGuigan Wines.

Scenic European River Cruise 90s TVC from THE BLOKE ARCHIVE on Vimeo.

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Genres: Storytelling

Categories: Travel, Tourism, Mon, 11 May 2015 00:14:22 GMT