Blinkx, the Internet Media platform powered by CORE video technology, today announced a partnership with GrindMedia, the leading action/adventure sports media company, to offer blinkx users all new extreme sports channels from TransWorld, publisher of the world’s largest and longest running skateboarding and snowboarding magazines.
Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with GrindMedia.
As the leading provider of online action sports and entertainment content, GrindMedia creates original and up-close coverage of the world’s most daring action sports athletes. Whether motocross masters and BMX pros soaring off jumps or skate and snowboard legends pulling off their latest risky tricks, these new TransWorld channels will offer blinkx viewers high-quality, professionally produced clips capturing all the action-packed excitement from the worlds of skateboarding, surfing, snowboarding, BMX, Motocross and more.
The TransWorld channels will join the existing GrindMedia action sports channels on blinkx.com to create an all-encompassing video destination for extreme sports enthusiasts everywhere.
“Extreme sports clips, from world record stunts to crazy crashes, are some of the most popular and most shared sports videos online,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “We are very pleased to add these exciting new TransWorld clips to our exceptional and up-to-date action sports video library provided by GrindMedia, offering our extreme sports fans even more high-quality, adrenaline-pumping entertainment.”
“At GrindMedia we offer professionally produced, authentic videos for action sports audiences of all kinds, whether they prefer riding waves off the beach or slashing powder on the mountain,” said Drew Coalson, Content Syndication Manager, GrindMedia. “We are thrilled to expand our partnership with blinkx, whose advanced search technology and social media integrated site make it easy for extreme sports enthusiasts to search, discover and share action-packed clips of their sport of choice on any device.”view more - Creative