blinkx Media Signs Deal With Integral Ad Science & Nielsen

blinkx Media, a leading UK media platform that delivers innovative premium and performance solutions for advertisers, has signed a new international deal with global media valuation platform Integral Ad Science and Nielsen, global provider of information and insights into what consumers watch and buy. The deal sees blinkx Media lead the charge in ensuring the market delivers inventory that is fit for purpose.

blinkx Media will work closely with Integral Ad Science and Nielsen, to ensure the Company continues to meet the needs of its advertisers in a quality, brand-safe environment.

In an initial review of media quality over a four-month period, Integral Ad Science has assessed blinkx Media to have an ‘above average’ True Advertising Quality (TRAQ) score of 882, across the Company’s primary owned-and-operated property, www.blinkx.com.  Integral Ad Science developed TRAQ as a proprietary, quantifiable media quality measurement of fraud, viewability and brand safety.

Donald Hamilton, SVP of blinkx Media UK commented, “By working with Nielsen and Integral Ad Science we can ensure that the quality of audience viewing meets advertisers’ requirements every time and delivers consistent measurement.” Hamilton continued, “We believe that the entire ecosystem, from media companies and publishers, to brands and agencies need to be aligned and clear on measurement for the industry to evolve.”

Niall Hogan, UK Managing Director of Integral Ad Science said, “We are delighted to be working with blinkx Media to help them improve the quality of video inventory that they provide to advertisers.  Brand Safety, Viewability and Fraud Detection are important quality control metrics for advertisers and we’re pleased to see a video network, one of the largest digital media players in the space, embrace this move toward greater transparency.”

Providing clear measurement and verification is a major priority for blinkx Media, as the company evolves its proposition and continues to deliver successful campaigns for publishers, advertisers and audiences alike.