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Creative in association withGear Seven
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Blinkink's Joseph Mann Delivers Duck-Themed Dream for intu's Christmas Campaign
02/11/2018
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London, UK
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Created by Now, heartwarming 'The Impossible Gift' tells the story of a young duck who longs to fly at all costs
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Shopping centre brand intu has launched its latest Christmas campaign, which shows how shoppers can find all their Christmas gifts, even the impossible ones, at intu’s popular retail and leisure destinations across the UK.

Created by Now and directed by Joseph Mann through Blinkink, the ad tells the story of a young duckling who longs to be able to fly like her older brothers.

Come Christmas morning, the young duckling receives some flight goggles and a toy drone bought from an intu centre to help her soar high into the clouds, much to her delight.

This year’s spot continues the feathery theme of intu’s long-running Christmas campaign created by its agency Now, which tells the story of various charming bird characters getting prepared for the festive season.

The media, planned and booked by Blue 449, extends to VOD, radio, OOH, digital, social and print activity. It will be supported by a PR campaign giving intu customers the chance to win their own impossible-to-buy gifts from some of Britain’s best-known inventors.

Roger Binks, Customer Experience Director, intu says: “We are passionate about creating compelling experiences that make our customers smile and help our retailers flourish.

With this year’s Christmas campaign, we want to show that a visit to any one of intu’s popular shopping destinations across the UK is key when it comes to tracking down even the most elusive of Christmas gifts.”

The film was produced by Blinkink, masters of visually inventive craft and animation techniques, working with top UK stop motion talent, some of whom worked on Wes Anderson’s feature film 'Isle of Dogs'and the 2017 BBC Christmas advert ‘The Supporting Act’.

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