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Blinkink's Joseph Mann Delivers Duck-Themed Dream for intu's Christmas Campaign

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Created by Now, heartwarming 'The Impossible Gift' tells the story of a young duck who longs to fly at all costs

Blinkink's Joseph Mann Delivers Duck-Themed Dream for intu's Christmas Campaign

Shopping centre brand intu has launched its latest Christmas campaign, which shows how shoppers can find all their Christmas gifts, even the impossible ones, at intu’s popular retail and leisure destinations across the UK.

Created by Now and directed by Joseph Mann through Blinkink, the ad tells the story of a young duckling who longs to be able to fly like her older brothers.

Come Christmas morning, the young duckling receives some flight goggles and a toy drone bought from an intu centre to help her soar high into the clouds, much to her delight.

This year’s spot continues the feathery theme of intu’s long-running Christmas campaign created by its agency Now, which tells the story of various charming bird characters getting prepared for the festive season.

The media, planned and booked by Blue 449, extends to VOD, radio, OOH, digital, social and print activity. It will be supported by a PR campaign giving intu customers the chance to win their own impossible-to-buy gifts from some of Britain’s best-known inventors.

Roger Binks, Customer Experience Director, intu says: “We are passionate about creating compelling experiences that make our customers smile and help our retailers flourish.

With this year’s Christmas campaign, we want to show that a visit to any one of intu’s popular shopping destinations across the UK is key when it comes to tracking down even the most elusive of Christmas gifts.”

The film was produced by Blinkink, masters of visually inventive craft and animation techniques, working with top UK stop motion talent, some of whom worked on Wes Anderson’s feature film 'Isle of Dogs'and the 2017 BBC Christmas advert ‘The Supporting Act’.

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Advertiser: intu

Post Production / VFX

Art Department: Yossel Simpson-Little, Sarah Crombie.

Art Director: Gordon Allen

Spark: Caspar Jones

Visual Effects: John Malcolm Moore @ Blink Studio


Camera Assistant: Jen Newman

Gaffer: Aldo Camilleri

Stop Motion Animator: Stop Frame Animators

Creative Agency

Account Managers: Louise Fraser

Business Director: Jack Howker

Chief Creative Officer: Remco Graham

Creative Agency: Now

Creatives team: Clint Harding & Juliet Kent

Customer Experience: Roger Binks

Head of Film: Lucy Jay (Content)

Managing Director: Laura Chamberlain

Planner: Louise Fraser

Production Company

1st AD: Alex Holberton

Behind the Scenes: Alex Holberton

Director: Joseph Mann

DOP: Matt Day

EP: Bart Yates

Painter: Richard Davidson

Producer: Alex Halley

Production Assistants: Maria Kolandawel

Production Company: Production Company

Production Manager: Alex Halley

Puppeteers: Puppets By


Music Company: GOLDSTEIN


Edit: Simone Ghilardotti

Genres: Animation, Musical

Categories: Retail Stores, Retail and Restaurants

Blink / Blinkink, Fri, 02 Nov 2018 12:39:36 GMT