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Blink Directors Jonny & Will Bring Household Furniture to Life for IKEA Australia

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Created by The Monkeys and produced by Blink Ink & FINCH, the spot features an anthropomorphic gang of cushions, stools and pillows

Blink Directors Jonny & Will Bring Household Furniture to Life for  IKEA Australia
Blinkink’s resident puppeteers and directors, Jonny & Will, return to direct IKEA Australia’s ‘The Best Day Is The Everyday’ 2017 campaign after puppeteering on Dougal Wilson’s successful IKEA T-shirts ad in 2015.

Using clever and inventive puppetry, the directors breath new life into everyday objects, creating endearingly playful product heroes across four different spots. Most recently their Summer ad follows a gaggle of MAMMUT stools playing hide and seek at the grandparents, whilst Spring see’s helpful houseplants spruce the place up with some GURLI cushion covers, EKET cabinets and a VIMLE two seater sofa. GULDLOK aprons steel the show in the second and The LUDDE sheepskin rug family are the stars of the first spot.
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Post Production / VFX

Post Production Company: FINCH Post

Producer: Hazel Gibson

VFX: Andy Timms

Production Company

Production Company: Blink Ink & FINCH

Digital Production Company

Colourist: Trish Cahill


Edit Company: The Editors

Editor: Ryan Boucher, Daniel Fry (Senior)

Creative Agency

Agency Production: Penny Brown

Art Director: Katyana O’Neill

Copywriter: Renee Bryant

Executive Creative Director: Scott Nowell

Group Account Directors: Humphrey Taylor

Senior Content Director: Rebecca Tearle

Senior Content Manager: Lauren Shelley


Advertiser: IKEA Australia

Genres: Animation, People, Visual VFX, Comedy

Blink / Blinkink, Wed, 22 Nov 2017 15:43:43 GMT