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Blast Radius & These Days Unite

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Create a new agency to combine local and international capabilities

Blast Radius & These Days Unite

Blast Radius and These Days Amsterdam, both part of Wunderman Brand Experience division, come together under the name of Blast Radius Amsterdam.

The new agency offering combines the data- and insights-driven focus and extensive background in CRM of These Days with the strategic thinking and experience in creating innovative online experiences for which Blast Radius has gained a strong international reputation.

Leander van Altena, General Manager These Days Amsterdam said: “The new agency will combine local and international insight and experience, enabling us to widen the scope of work we undertake, both within the Netherlands and at a global level. This will further drive the agency forward and boost our client offering."

Key players charged with building the strength of the agency going forward include CEO Stefan Hawes (formerly General Manager, Blast Radius), General Manager Leander van Altena (formerly General Manager, These Days), who will take on the lead client relations role within the agency, and Senior Strategy Director Simon Neate-Stidson (formerly Senior Strategy Director, Blast Radius). The current client roster of the new agency includes blue chip brands such as Michelin, Ford, Nikon, P&G, Microsoft and Vodafone.

Stefan Hawes, CEO, Blast Radius Netherlands, commented: “Blast Radius and These Days each have strong reputations for building businesses, as well as brands, through strategic, creative work. At the same time, we both had various areas of complementary skills and capabilities. For example, These Days is a data and insights driven agency, with experience of developing strong CRM initiatives. Blast Radius has depth in digital strategy, content, creating innovative online experiences and platform development. As a result, it only made sense to bring these two groups together to create a single entity that is even better equipped to compete and succeed in today's challenging agency market.”

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