Blast Radius Amsterdam has been selected by Onitsuka Tiger, the original Japanese sport-lifestyle brand, to work on their global marketing communication for 2013. Blast Radius will be responsible for working with Onitsuka Tiger on all marketing efforts for the brand.
About the partnership, Lisa Hogg, Head of Brand Management, Onitsuka Tiger Europe, says: “Based on the continuous need of brands to remain relevant, we felt it was imperative to align with an agency that could deliver a full campaign approach and not just an idea. Blast Radius has a great track record in helping clients grow their business. Onitsuka Tiger is at the beginning of a positive journey in redefining how we connect with our consumers and we are confident that Blast Radius is the right partner for the task!'”
Stefan Hawes, General Manager, Blast Radius Amsterdam, adds: “We’re honoured to have been selected by Onitsuka Tiger to help lead their global brand campaign. They took notice of the work we’ve done for our clients and have trusted us to move beyond digital campaigns to lead their marketing.”