Blammo Worldwide and Fallsview Casino Ask: Need Some Fun?

 

 

Everyone has been there before. Whether it’s a fall, a misunderstanding or the dreaded awkward moment, we’ve all found ourselves in the kind of tricky situation that only a sudden influx of fun can save. These relatable life moments inspired the latest campaign from Fallsview Casino Resort called “Need some fun?” created and produced by Blammo Worldwide. 

 

“Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted the creative to be as entertaining as the Fallsview experience itself.” says Andrew Simon, Partner and Chief Creative Officer at Blammo Worldwide. 

 

Larry Gregson, VP of Marketing at Fallsview Casino Resort adds, “We’ve been able to establish really strong humour-based campaigns using relatable scenarios which people respond incredibly well to. Our advertising is extremely important to our audience and Blammo recognizes this, delivering in spades every time.”

 

Titled “Treadmill”, the first commercial in the campaign launched this week. In this spot, a routine trip to the gym turns into a hilarious misadventure leaving one young guy desperately in need of some fun. Three additional spots are set to run throughout the year.

 

View “Treadmill” on vimeo: http://bit.ly/H9ugB8

 

Client: Fallsview Casino Resort

Creative Agency: Blammo Worldwide, Toronto

Chief Creative Officer: Andrew Simon

Copywriter: Craig Burt

Art Director: Grant Cleland

Agency Producer: Allana Lytle

Account: Kristin Vekteris, Hannah Gourevitch 

 

Production Company: The Corner Store

Director: Scott Vincent

Executive Producers: Jennie Montford

Line Producer: Marilyn Kastelic

Director of Photography: Marc LaLiberte Else

 

Editorial: Posterboy Edit

Editor: Griff Henderson/Danica Pardo

 

Sound Design: Chris Tait, Pirate

 

Online: The Vanity

Online Artist: Sean Cochrane

Transfer: Wade Odlum