Blame It on the (Absolut) Juice with Lizzo's Summery Vodka Campaign

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The vodka brand teams up with the pop superstar to launch a new fruity spirit
Blame It on the (Absolut) Juice with Lizzo's Summery Vodka CampaignAbsolut has launched Absolut Juice – the new must-sip spirit of the summer – with a juicy twist on squeezing the most out of life in collaboration with chart-topping singer Lizzo. Made with superb Absolut Vodka and natural flavors from your favorite seasonal fruits, Absolut Juice offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple.

"Absolut Juice is the ripest, juiciest new spirit of the summer and, in partnership with Lizzo, we're using the song of the summer to prove just how much the 'juice' is worth the squeeze," said Regan Clarke, brand director, Absolut, Pernod Ricard USA. "As Planet Earth's Favorite Vodka, Absolut values our sustainable production practices, the planet and its people – now, with Lizzo, we're bringing the party to the people with seriously juicy surprises."


Absolut Juice and Lizzo are out here making news – starting with "squeezing" the moments of summer into a movement with fans across the country. From exclusive video drops to a summer of juicy surprises, fans can #GetJuicy with Absolut Juice and Lizzo by following @AbsolutVodka_US on Instagram, Twitter and Facebook to be the first to see Lizzo's exclusive collaboration with Absolut Juice.


"When I heard Absolut was launching a new product called, 'Absolut Juice' it was like they made it just for me! It's an honor to celebrate the success of my first single with Absolut's new product launch and the synergy is almost too perfect," said Lizzo. "I can't wait to sip this with my big grrrls all summer and on tour this Fall. We're taking this on the road y'all 'cuz this Juice is worth the squeeze. Can I get some ice, please?!"
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Music

Track: “Juice” performed by Lizzo, Courtesy of Atlantic Records Photographers

Offline

Edit Company: Wildchild Content, NY

Editor: Richard Cooperman

Edit Assistant: Alex Tedesco

Managing Director: Scott Spanjich

Post Production / VFX

Colourist: Dave Hussey (Senior)

Post Production Company: Method, Santa Monica

Producer: Heather Saunders (Method)

VFX Supervisor: Doug Luka, Ivan Guerrero, Tomas Slancik (FX)

Color Company: Company 3, Santa Monica

Senior Producer: Gabriel Wakeman (Company 3)

Executive Producer: Ananda Reavis (Method)

Lead Compositor: Wensen Ho

Senior VFX Producer: Hayley Wallach

FX Artist: Ehsan Parizi Tracker, David Derwin Modeler, Brian Dinoto

Lighting: Claire Yawen Chang, Da Kim (Rendering)

Compositor: Ryan Leonard, Chad Herrada

Vice President: Ashley McKim (Company 3)

Production Company

Production Company: World War Seven, LA

Director: JUCO

DOP: Jeff Cronenweth

Partner/Executive Producer: Josh Ferrazzano

Head of Production: Megan Pfaffenroth

Line Producer: Michael Mitchell

Sound

Sound Company: Lime Studios, Santa Monica Mix

Producer: Kayla Phungglan (Senior)

Executive Producer: Susie Boyajan

Audio Mix: Rohan Young

Mix Assistant: Peter Lapinski and Jeremy Nichols

Other

Business Affairs: Hailstorm (Michelle McKinney and Amy Sharma)

Retouching: Feather Creative

Retoucher: Salma Khalil and Linn Edwards (Lead)

Client

Advertiser: Pernod Ricard

Brand: Absolut Vodka

Director: Simon de Beauregard (Director of Conversations)

Senior Digital Manager: Jilly Gray

Creative Agency

Creative Agency: Patrick Thomas O’Neill, LLC.

Chief Creative Officer: Patrick Thomas O’Neill

Creative Director: Ryan DiDonato

Executive Producer: Jacquelyn Maloney

Art Producer: Andrea Mariash

Genres: Music performance, People, Musical

Categories: Spirits, Alcoholic Beverages

Company 3, 9 months ago