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Blake Griffin Swaps His Horse for Horsepower in Wild Western Kia Spot

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NBA star exhibits his improvisational magic in David&Goliath's Kia Optima campaign

Blake Griffin Swaps His Horse for Horsepower in Wild Western Kia Spot

David&Goliath is launching a new campaign featuring Blake Griffin for the 2015 Kia Optima.

The series of three 60-and 30 second spots will debut across NBA media (TNT, ABC, ESPN, NBA TV) and social media, and also includes a digital interactive game. The first spot will air on YouTube on today, December 22, and will hit television media on December 25.

In this campaign, Blake is a big-name actor who is cast in the lead roles for a few big-budget action movies. During the filming he is always looking for ways to improvise and add that special Blake “magic” to his roles and movies. This often means replacing the scripted mode of transport with the Kia Optima. In Blake’s eyes, the Optima always makes the movie better, regardless of its setting or time period.


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Creative Agency

Account Managers: (Asisstant) Lauren Kelley

Creative Agency: David&Goliath

Art Director: Marc Wilson

Business Affairs: Camara Price, Ann Shelton,

Chief Creative Officer: Colin Jeffery

Creative Chairman: David Angelo

Digital Creative: (Director) Josh Crick

Digital Creative Director: Chris Robertson

Digital Producer: Anna Cobban

Executive Producer: Curt O’Brien, Christopher Coleman

Group Account Directors: Brook Dore

Head of Technology: Robert Boucher

Head of TV / Production: Paul Albanese

President: Brian Dunbar

Team Manager: Kemit Ray

Associate Creative Director: Basil Douglas Cowieson, Greg Buri

Production Company

Director: Stacy Wall

Executive Producer: Doug Halbert, Charlie Cocuzza

Producer: Candace Tomarken

Production Company: Imperial Woodpecker

Digital Production Company

App/Digital Production: Wildlife LA

Digital Production: (Creative Directors) Jake Friedman, Scott Friedman

Executive Producer: Brandon Del Nero

Music

Executive Producer: Kelly Bayett

Music Production: Barking Owl

Sound Design: Michael Anastasi

Offline

Edit Assistant: Ben Reesing

Edit Company: Spinach

Editor: Grant Surmi

Producer: Jonathan Carpio

Client

Advertiser: Kia

Post Production / VFX

3D Artists: Matt Neapolitan, Katie Yancey

3D Lead Artist: Robert Chapman

Colourist: David Ludlam

Executive Producer: Jo Arghiris, Thatcher Peterson

Matte Painting: Thom Price, Andy Wheater, Rasha Shalaby

Post Production Company: The Mill

Producer: Will Lemmon, Natalie Westerfield

Shoot Supervisor: Benjamin Sposato

2D Artist: Nicholas Tayler, Gareth Parr, Trent Shumway

2D Lead: Andy Dill

Genres: Comedy

Categories: Automotive, Cars

lbbonline.com, Mon, 22 Dec 2014 14:15:39 GMT