Mon, 03 Aug 2020 08:39:38 GMT
NBCUniversal awarded Black Spot the digital launch campaign for Peacock just days before New York City’s shut down due to the Covid 19 pandemic. All of the agency’s workflow had to be adapted on the fly to working remotely to meet this new reality head on.
The Peacock bid consisted of delivering a total of 882 tangible elements, from original promotional spots requiring multiple versions and lengths to repurposed elements needing to fit the unique technical specifications of today’s various social media platforms, all on a tight, eight-week production schedule.
What’s more, as enormous an undertaking as the launch campaign was from the start, the number of deliverables quickly escalated to include more than 2,500 unique pieces, all of which were needed within the project’s original time frame.
“Peacock’s offerings are incredibly diverse, and the campaign had to demonstrate the immense content offering in an entertaining, captivating, big, bold way,” said Black Spot creative director Shana Boniface. “Working hand-in-hand with Peacock’s creative teams, we created a comprehensive series of spots to highlight their tremendous breadth and depth of movies, series, sports, and news, paired with simple and rhythmic copy, cadence, and design, making Peacock’s content both undeniably fun and utterly ownable.”
With Black Spot’s staff working remotely and the job’s parameters continuing to grow, the agency began supplementing the project’s core management and creative personnel, including the agency’s in-house editors, writers and producers, with its ever-expanding nationwide pool of talent, adding capabilities literally on a moment’s notice.
At the job’s peak, the relatively small but definitely agile Black Spot was running four separate teams consisting of 35 individuals working around the clock in three shifts to complete, caption, QC and distribute the Peacock’s entire digital launch campaign across every major social media platform, including Facebook, Twitter, Instagram, TikTok, and others.
Executive Producer: Taylor Ervin
Lead Project Creative Director, Editor: Ian Collier
Creative Director: Shana Boniface
Creative Director, Editor: Li Perez
Project Manager: JoAnna Laskas
Editor: Jonathan Baylis
Editor: Brian Bove
Editor: Tim Byfield
Editor: Paul DiNatalie
Editor: Jason Howe
Editor: Amanda Murphy
Editor: Brendan Murphy
Editor: Caleb Ogles-by
Editor: Matt O'Connor
Editor: Sonny Ratcliff
Editor: Ben Whitten
Audio Engineering: Big Barn Records
Assistant Editor: Prashanth Kamalakanthan
Assistant Editor: Jack Kendrick
Assistant Editor: Thomas Meyer
Assistant Editor: Aaron Prieto
Assistant Editor: Daphne Rustow
Assistant Editor: Ty Woorley
Additional delivery support from: Aarmada Entertainment, Berzerker Productions, The Field
Lead Creative Agency: Anomaly
Additional Creative Agency: Dutch Toast
Categories: Media and Entertainment, Streaming ServicesAnomaly London, Mon, 03 Aug 2020 08:39:38 GMT