The 30-second spot was directed by Joel Kefali at Goodoil Films
Australian vitamin and dietary supplements business, Blackmores, is launching a new campaign, created by The Monkeys, to partner with its audience in the quest for everyday wellbeing.
The campaign thought, “Be a Well Being”, is based on the insight that most people don’t know what their body needs to function optimally, so they can feel good every day. While there’s no lack of information about what you should and shouldn’t be doing, it can seem overwhelming and often contradictory.
Blackmores believes the key to wellbeing isn’t more information - it’s better knowledge. With over 80 years experience in natural health and scientific research, Blackmores is uniquely positioned to help everyone to ‘Be a Well Being’.
The Monkeys CEO/co-founder, Mark Green, says: "Blackmores have always been a pioneer in natural health and this idea cements their position in an increasingly competitive market. 'Be a Well Being' will be a long-term idea that works across every facet of the Blackmores business and we are looking forward to seeing its impact in the market."
Blackmores managing director, David Fenlon, added: “With our vast experience, and increasing number of free services such as personalised advice provided by our team of naturopaths, Blackmores is moving beyond retail to become a true wellness partner. This campaign has been built out of an enduring business philosophy that The Monkey’s helped us develop, a platform that will start to influence everything Blackmores does as a business in the coming years. This campaign launch marks an incredibly exciting time for the business.”
The 30-second spot was directed by Joel Kefali at Goodoil Films and launched Sunday, 15th March. The spot will be supported by a broad campaign spanning TV, digital, press and out-of-home.