Blackmores Gives Us More Than A Feeling

To celebrate Blackmores 80th birthday, Melbourne Agency Working Girls developed a creative idea centred around the notion of MORE.

 

Launched on 19th August with a 60 second TVC, the campaign celebrates the pioneering spirit of the Blackmores brand and in particular the vision of its founder Maurice Blackmore.

 

Brand heritage, leadership and customer benefits are conveyed in the context of how much MORE Blackmores stands for, celebrating real people and their health and wellbeing.

 

Backed by a rousing soundtrack based on Boston’s 70’s hit ‘More than a Feeling,’ the campaign aims to re-establish the feel good factor around the Blackmores brand and celebrate an industry milestone for an Australian company that is: 80 years young with many MORE to come.

 

 

Head of Marketing, Nicky Dolman said: “Consumers have amazing trust in the Blackmores Brand and we are widely recognised for quality, but our research suggested that consumers connected and engaged with the Blackmores story.

 

“When Maurice Blackmore first practiced in Australia he was considered a radical, however it was his passion for natural health solutions that has made Blackmores what it is today. Our new campaign celebrates this pioneering spirit, and shows we are about so much ‘MORE’ than pills in a bottle.”

 

The TV campaign is supported nationally by outdoor, print and POS.

 

Credits

 

Campaign: MORE 

Client: Blackmores


Agency: Working Girls Creative


Creative Directors: Elizabeth Wilmott, Jo Talbot 

Writer: Jo Talbot


Art Directors: Elizabeth Wilmott, Sam McCarron 

Producer: Matt Hearn – Hot Glue


DOP: Jules O’Loughlin


Director: Elizabeth Wilmott


Post Production: Marty Pepper at Kojo