VMLY&R North America
Tue, 09 Jul 2013 09:27:14 GMT
Welcome to Breezeville - a wholesome suburban town with a nutty edge, where cheery breakfast bowls live happily with blender baristas and Blue Diamond Almond Breeze Almondmilk is part of the daily routine.
Studio AKA (Blacklist) and Y&R California came together on this whimsical journey, showing all the different ways that Almond Breeze can be used as a tasty alternative to other milks.
Featuring the town's reliable milkman, Al, and his faithful companion, Breezy the dog, the spot takes viewers on a tour of the town as Al whistles his way through Almond Breeze deliveries.
"We strove to create a unique world for Blue Diamond," commented Studio AKA's Co-Director, Philip Hunt. "We helped Y&R build the foundations of a world that remains recognizable and simple to read while still having a very fanciful and spirited edge."
Studio AKA opted to push a unified 3D style that added graphic, flattened render qualities, stippled shadows and very specific lighting for a unique and signature look.
“There needed to be a sophisticated whimsy, and we were excited to bring a bit of AKA into the mix to thread the story elements together,” said Co-Director David Prosser. “We wanted it to be pacey but full of small town charm."
Hunt took on script development, co-directing with Prosser who lead the art direction and character design. AKA’s Steve Small rounded out the creative team trio and helped maintain the playful animation aesthetic throughout the spot.
Client: Blue Diamond Almond Breeze Almondmilk
Titles: Breezeville (:30) / Iced Coffee (:15)
Agency: Y&R California
Creative Directors: Joe Kayser, Mimi Cook
Art Directors: Lindsey Butterwick, Danica Conneely, Michael Fiore
Writers: Erin Smith, Grant Miller, Ronny Northrup
Head of Production/Music Supervisor: Jeremy Summer
Account Director: Stephanie Joukoff
Production Company: Blacklist / Studio AKA
Director: Studio AKA
Art Director: David Prosser
Animation Director: Steve Small
Supervising Director: Philip Hunt
Exec Producer: Blacklist
Music: "Pinoke" by Jazz Mills & Daniel James (Gemini Pisces)
Categories: Milk, Soft DrinksVMLY&R North America, Tue, 09 Jul 2013 09:27:14 GMT