Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Blacklist & The Woo Cover Lenovo

Creative 0 Add to collection

Blacklist and agency The Woo create an all-consuming spot for Lenovo’s Thinkpad X1 Carbon

Blacklist & The Woo Cover Lenovo

 

Blacklist directors Polynoid turn a serene office space into dark space, writhing with technology in this spot for Lenovo. Suddenly, strands of carbon fibre breach the room, weaving together over furniture and branching out over the walls, powerfully enveloping everything in its path. Sense of scale is lost as the old room gives way to the fibres. A computer display is swallowed in black until a patch of carbon retracts, and we see the Lenovo ThinkPad logo and then the computer itself.
 

Polynoid’s strong attention to detail and love for innovative storytelling balances out the spot’s pointed jabs at Apple in introducing a better laptop design for the no-nonsense, power user. Polynoid’s mix of programmatic animation and photoreal lighting bring a high-tech sensibility befitting a brand respected for its rock solid, high-performance machines.
 
Credits
Agency: The WOO 
Creative director: Ty Lifeset
Agency producer: Troy Courtney
 
Production company: Blacklist
Executive Producer: Adina Sales
Producer: Jennifer Brogle
 
Directon / Art Direction / Animation: Polynoid 
 
CG Artists:Marko Kowalik, Ivan Vasiljevic, Ilija Brunck, Sebastian Mayer, Dirk Urbaniak, Jan Bitzer, Csaba Letay, Fabian Pross, Roman Kaelin, Tom Weber
 
Music: World Gang
Sounddesign: Echolab
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 17 Oct 2012 11:23:47 GMT