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Blacklist Create Shiny New Kicks for Nike

Creative 378 Add to collection

Tendril direct the visually spectacular film to launch the latest Nike CTR360

Blacklist Create Shiny New Kicks for Nike

 

Near-microscopic photorealism, explosive shards, raining crystal droplets, refractive prisms and a miraculous cleat. 
 
Blacklist's Tendril flexed every last creative and technical muscle they've got for this explosive video display for Nike’s London flagship shop and stores across Europe.
 
The direct-from-client brief from Nike Amsterdam was to create a visually spectacular brand film for the launch of the newest edition of Nike’s CTR360 midfielder cleat, a boot designed specifically for ball control. Using prisms and reflective shards to depict the boot harnessing the chaos of a fragmented world, the video shows the cleat as it re-inscribes its environment with control.
 

Upon receiving the prototypes of the boot in the mail, Toronto-based Tendril recreated it in CG with exhaustive detail, modeling everything down to the last stitch for killer close-ups. Because the cleat was so detailed, they knew all other elements, like the prism shards, would have to be similarly detailed with carefully placed chromatic separations, scratches and excruciatingly detailed reflections. 
 
Adding to the visuals is music and sound design by John Black, a longtime collaborator of Tendril's. Black's accompanying soundtrack further enhances the power and dynamics of the visuals with each scene acting as a movement building up to the final crescendo and resolve. 
 
See more from Tendril at: http://studio.tendril.ca/
And from Blacklist here: http://www.blacklist.tv/
 
Credits
 
Client: Nike
Client Producer: Els Tau
Client Art Director: Kevin Coatman
Client CD: Eric Duvauchelle
 
Production Company: Blacklist
Executive Producer: Andrew Linsk
Producer: Nathan Jew, Erik Gullstrand
 
Director: Tendril
Creative Directors: Chris Bahry, Alexandre Torres
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
 
Editor: Steve Manz
 
Designers: Chris Bahry, Renato Ferro, Luis Guillherme, Vini Nascimento, Alexandre Torres
 
Textures, Lighting & Render: Brad Husband
 
Assistant Lighting & Render: Kosta Lavrinuk
Modeling: NoEmotion, Renato Ferro, Vini Nascimento
 
Lead Animation: Vini Nascimento
3D Animation: Renato Ferro, Vini Nascimento, Ben Pilgrim 
 
2D Animation: Leo Mateus, Andrew Vucko
Compositors: Chris Bahry, Brad Husband, Daniel Luna
 

 

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Tendril, Tue, 07 Aug 2012 15:29:19 GMT