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Black Opium Perfume & BETC Take Smartphone Users On Wild Night Out



Women's perfume ad uses second screen technology to immerse users in 'Black Opium Nuit Blanche'

Black Opium Perfume & BETC Take Smartphone Users On Wild Night Out

Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC POP are now bringing out 'Black Opium Nuit Blanche,' a unique second screen experience.


Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.


The user goes on to the website, and connects their smartphone with the computer. Once connected, the user's phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.

The experience is set to the energetic tune 'Who Wants It' by KCPK.



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Categories: Perfume and aftershave, Beauty & Health

BETC Paris, Fri, 29 Jan 2016 10:01:07 GMT