Peach
dlmdd
I Like Music
liahome
Electriclime gif
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

black midi Fuse Rock with Flamenco for Powerful Video 'Eat Men Eat'

Creative 60 Add to collection

Caviar director Maxim Kelly takes the helm for the video

black midi Fuse Rock with Flamenco for Powerful Video 'Eat Men Eat'

Maxim Kelly has teamed up with black midi, the UK based trio consisting of Geordie Greep (guitar & vocals), Cameron Picton (bass & vocals) and Morgan Simpson (drums), to create a visually engaging video to accompany their latest single release for ‘Eat Men Eat’.  

Eat Men Eat is taken from their forthcoming album Hellfire, out on July 15th via Rough Trade. Musically, the track is a fusion of Rock and Flamenco, the latter being the working title found on early setlists. The lyrics, written by Cameron, tell the story of a couple’s quest to overcome a militaristic Mine Captain cursed with an acid tongue as well as their own uncomfortable grumblings. The recording also features more than 50 fan submitted recordings layered into the end of the piece as we as palmas and various percussion elements provided by Demi García Sabat.

Cameron elaborates: “The story starts in the desert with two men engaged in a desperate search for missing friends.  Their quest leads them to a strange mining facility which, despite a death of natural resources in the area, opens its door for even stranger hosts to welcome them.”

Speaking about the concept and directing the video, Maxim adds: “I first listened to black midi in 2018 when my friend recorded a Live performance in his studio for NTS Radio. I think this might be one of their first-ever recordings? And it blew me away. So I’m thrilled to have the honour of making their latest music video.

Concept wise, there was most of the story already in place in the lyrics of the song. I just worked to visualise that narrative whilst staying true to the band’s vision and song writing. So, I had this idea in my head of an old Silent movie aesthetic with inter-titles. But every now and then it turns into a 'talkie' with parts of lip-syncing.

It’s a structurally unusual song, so it’s wonderful when a track like this comes along and forces you to break your usual patterns and habits and push yourself as a director.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production

Production Co: Caviar

Creative

Director: Maxim Kelly

Executive Producer: Eleri Evans

Producer: Aisha Kemp

Production Manager: Phin Shaughnessy-Symons

DOP: Pieter Snyman

1st AD: Joe Mulvihill

2nd AD: Bradley Baterip

Focus Puller: Oliver Bingham

Loader: Charlotte Hayde

Camera Trainee: Owen Rumsey

Gaffer: James Duffy

Spark: Cleo Vogler / Daniel Svilenov

Lighting Trainee: Dylan Rogers

Design

Production Designer: Syd Harmony

Styling

Stylist: Celia Arias

Stylist Assistant: Anastacia Malikova

HMUA: Melissa Davies

Cast

Captain: Calvin Cornwall

Prospector: Shaun Blackstock / Alex Marchi / Neizan Fernandez

Edit

Editor: Vid Price @ Trim

Colourist: Tom Mangham @ Black Kite

Camera

Camera Kit: Panavision

Lighting Kit: Cinelight London

Label

Label: Rough Trade

Commissioner: Tom Travis

Categories: Music video, Short Films and Music Videos

Caviar, Thu, 16 Jun 2022 14:25:09 GMT