Black Men Face a Struggle with Fate in New Film Collaboration by Sevdaliza and Emmanuel Adjei
The singer songwriter and director collaborate on ‘Shahmaran’, a project supported by WeTransfer
A three-year work-in-progress condensed into a seven-minute film, director Emmanuel Adjei and artist Sevdaliza have created a visually cinematic and sonic journey that questions the eternal fascinations and desires of the human mind. Supported by global file-sharing giant, WeTransfer, 'Shahmaran' is a visually cinematic and sonic journey about love, power and the misrepresentation of freedom.
With Sevdaliza’s music and energy in the film, Ghanaian director Emmanuel Adjei tells the story of the black man, who continues life in a cycle of oppression. The modern chains on black men today are the aspirations of decadence, power and success that create a false sense of autonomy and freedom. This leaves them victim of addictions to power and materialism, unable to venture outside what is “expected” of their behaviour. The film serves to show two very different marginalized individuals (Sevdaliza & Adjei) supporting one another, whilst respecting each other’s space and voice. The visual element came to fruition after Adjei and Sevdaliza came to a symbiotic understanding that ‘Shahmaran’ was her music to his story.
Director, Emmanuel Adjei, comments: “Carrying the burden of their ancestors, most black men today are still born into an environment that limits their freedom. Lost in a hazardous place from which they can’t seem to escape, their survival mechanisms have become their guide when making decisions. Whilst growing up, they have learned to fixate on the place where they know they need to be. Drawn to the dream of having power and success, they hold on to a false idea of autonomy. Yet, it is this house of freedom that has enslaved these men again. Chained to a fantasy, often of a materialistic nature, they remain upright throughout survival.”
Film director and visual artist, Emmanuel Adjei, has collaborated with musician, Sevdaliza on several projects. In ‘Shahmaran’ his creative vision challenged them both to deconstruct characters and the very format of their artistic expression.
With 40 million + monthly unique users, WeTransfer takes a commissioning body approach to new content. Supporting the project from the beginning, Adjei’s film will run on WeTransfer, as well as across his and Sevdaliza’s YouTube and Vimeo channels.
Also weighing in on the project, Red Bull screened the film to an exclusive group of European creatives (under the banner Red Bull Frontiers) in Matera, Italy, ahead of the launch.
Outdoor activations will run in exclusive locations in London, New York and Amsterdam.
Special Thanks: WeTransfer, LBBonline, Biz3, Headfirst Music, Kadri Mahmoud, Kiran Mandla, Benjamin Mamou, Ine Kim, Phoebe Siggins, Red Bull Music
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Post Production / VFX
VFX Supervisor: Yann Aldabe
VFX Coordinator: Guillaume Marien
Flame Artist: Fred Brandon
Post Production Company: Mathematic
PA: Nick Weir, Camilo Godoy, Ann Kocarek
Make up Artist: Carla Rosso
Production Service Company: Paranojia Productions
Producer: Andrea Sastoque, Ariel Navarrete Spahn
Production Coordinator: Fabien Colas
Drone Operator: Josh Yeo
Costume Designer: Creepy Yeeha
Executive Producers: Chris Toumazou, Melodie Saba, Sam Fontaine, Gijs Determeijer
1st AD: Jesse Hays
Hair Stylist: Devin Bianchini
1st AC: Ai Dang
2nd AC: Harper Thomas
Steadicam Operator: Parker Brooks, Chris Loh
Art Department: Rudy Grazziani
Wardrobe: Inez Naomi
Production Designer: Miranda Lorenz
DOP: Paul Özgür
Producer: Chris Toumazou, Melodie Saba
Writer: Marleen Özgür, Emmanuel Adjei
Stylist: Kristin Kathol
Gaffer: Scott Ray
Key Grip: Ryan Lozano
Production Company: COMPULSORY, Handsome, Halal Pictures
Director: Emmanuel Adjei
Original Composition: SEVDALIZA, Mucky, Zeb Wayne, Mihai Puscoiu, Leon den Engelsen
Edit Company: Trim
Editor: Emmanuel Adjei, Leila Sarraf, Marleen Özgür
Genres: Music & Sound Design, People, Storytelling
Categories: Business Services, Business SoftwareCOMPULSORY., Tue, 31 Jul 2018 15:12:48 GMT