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Black Madre Studio Values Talent and Plurality of the Female Team

29/06/2022
Design Studio
São Paulo, Brazil
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With the support of a female team made up of seven professionals, Tina Castro highlights the importance of working with a board of women, which is based on diversity.

In charge of Black Madre's business manager since 2018, Tina Castro is now an associate director of the production company, to operate both in the national and international markets. With this new role, the advertising professional starts to foster new clients and potential projects, which can contribute to the company's growth and development in the international visual arts market.

Tina Castro started her career in the communication area, in advertising agencies, where she worked for 18 years and stood out as Head Producer and Art Buyer. She also had an online gallery, which represented rising women artists and studied Contemporary Art, Art History and Photography in Madrid, Spain.

According to Tina, her main challenge in the new role is to expand the boundaries and position Black Madre as a craft and creative producer, which explores the creation of language and aesthetics, in illustration and animation, leveraging – to the fullest – the construction of new relationships between Black Madre and customers.

“We already work in the world wide format and we are highly sought after by international clients. We have a team of multidisciplinary and high performance artists, rare in the market, and that is our heart. We work with projects that range from the creation and development of illustration and animation, to the creation of NFTs for renowned American sports teams. We also already have a presence in the metaverse. Our DNA is innovation”, highlights the associate director of Black Madre.

With the support of a female team made up of seven professionals, Tina highlights the importance of working with a board of women, which is based on diversity. “We are an integrated and aligned team, we know who we are and the values ​​that support Black Madre. This makes us more united and stronger on a daily basis. We are proud of our work, which is done by women of different tribes, ages and unique in their personalities. There is a lot of exchange of experiences every day. And that builds us up as people and professionals”, comments Tina Castro.

Led by Tina Castro, the female production team counts on Fernanda Lemos and Camila Holzmann as business manager, Leticia Alves head of planning with Beatriz Perrote. Laryssa Andrade production coordinator, in animation project management, Pamela Tanasovichi, and Ramona Kruger as motion design.

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