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Birth LX Goes Beyond the Lines for New Hermès Fragrance H24

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Directed by Jan Gleie, the film encourages viewers on an immersive journey of new perspectives

Birth LX Goes Beyond the Lines for New Hermès Fragrance H24

The launch of a new fragrance always represents the birth of a new sensorial era for an emblematic maison such as Hermès. And so, to introduce the new perfume 'H24', Hermès turned to Birth LX, the luxury division of international production house Birth.

Directed by Jan Gleie, photographed by Christopher Anderson and conceived by creative director Fabien Mouillard at Publicis & Nous, “A Fragrance Beyond the Lines” invites audiences on an immersive journey revealing new perspectives. 

These perspectives guide the steps of a young man as he walks through urban landscapes, the forest, and among the striking buildings of a reflective city. It is this last city, where his journey ends, where up is down and down is up, here, where he is beyond the lines. Thanks to director Jan Gleie’s talent for combining layers, colours, and textures in a manner that feels utterly contemporary, 'A Fragrance Beyond the Lines' perfectly highlights the​ ​sophistication and freshness embodied by H24. 

The campaign launches March 5th on TV, press, digital 360, billboards. 

A Fragrance Beyond the Lines
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Director : Jan Gleie

Photographer: Christopher Anderson

Assistant : Spencer Ostrander

Assistant : Paul-Antoine Goutal

Digital films: Theo Gottlieb, LUKE & NIK

DOP: Daniel Bouquet


Production: Birth LX_

Executive Producer: Yohan Ungar

CEO: Hugo Legrand-Nathan

Line Producer : Julien Floutard

Production Coordinator: Fanny Metzger


Stylist Assistant : Analle Field

Groomer : Tomohiro OHASHID

Model: Tim DIBBLE


Agency : Publicis et Nous

Creative Director: Fabien Mouillard

Artistic Director: Klervia Gabaud

Digital Art Director: Leopold Seheut

Agency Producer : Helene Gasparini

Purchase of art : Marie Granelli


Client : Hermès

Client : Laura KERDRAON

Executive Production: Taprod

Post Production

Post-production : MIKROS

Post producer Morgan Mirza

Editor: Mirza Morgan/ Nicolas Larrouquere

Grading: Emiliano Serantoni

Flame: Flore Mounier and Jao M'Changama

Genres: People, Fashion & Beauty, Luxury

Categories: Beauty & Health, Perfume and aftershave

Birth UK, Fri, 05 Mar 2021 10:32:50 GMT