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Birds Get the Shaft in iris' Cheeky Domino's Spot

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Tomboy's Kirk Jones apologises to feathered friends

Birds Get the Shaft in iris' Cheeky Domino's Spot

Domino’s Pizza is set to introduce a delicious new flavour to their stuffed crust range with the launch of a brand new flavour - Cheese and Smoky Bacon Stuffed Crust. The new addition to the menu forms part of a wider campaign that aims to change the nation’s attitude towards crust and has been created with families in mind, who are looking for an exciting meal which offers extra value for money with no waste.

Pioneering the way forward in stuffed crust innovation, Domino’s will be launching the new flavour on 15th September with the support of a national TV advert and digital campaign in an ongoing mission to deliver uniqueness and excitement to the UK audience through the company’s ‘Greatness’ platform.


With the back to school period well under way, the launch comes at a time when parents are getting back into the normal routine and looking for fun ways to ensure stomachs are full and plates are clean. And as winter draws in the demand for hot delicious food is set to increase.

Continuing to deliver fresh taste with undeniably tasty ingredients, the new addition follows the success of previous Stuffed Crust options, Hot Dog and Ring of Fire, and will sit alongside permanent menu favourites, the classic Garlic and Herb and BBQ flavours. 

Andy Taylor, creative director, at iris said: "However wonderful your pizza, there's always the odd crust left at the end of the meal. This new spot taps into this insight at the expense of the extended family in the garden - sorry birds!"

The Cheese and Smoky Bacon Stuffed Crust offers mozzarella cheese with smoky bacon pieces, stuffed into our famous fresh dough crust. Available in medium and large only.

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Client

Advertiser: Dominoes

Brand: Cheese & Smoky Bacon Stuffed Crust

Post Production / VFX

Post Production Company: Coffee and TV

Production Company

Director: Kirk Jones

Producer: Ben Murray

Production Company: Tomboy Films

Creative Agency

Creative Agency: iris

Art Director: Jonathan McKemey

Copywriter: Stuart Nightingale

Producer: Fiona Campbell

Categories: Food, Pizza

Iris, Fri, 19 Sep 2014 09:37:08 GMT