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Biotherm Aquapower Launches New Campaign Starring David Beckham

Creative 474 Add to collection

Developed by Publicis 133, Beckham was 100% involved in this production and performed the motorcycle scenes himself

Biotherm Aquapower Launches New Campaign Starring David Beckham
Publicis 133 has launched the latest Biotherm Aquapower campaign, filmed in Wales with David Beckham, the face of the brand since 2016.

The iconic moisturising brand affirms the repositioning of its healing power of a dark nature. A spectacular, mysterious and powerful nature, with regenerating virtues, suited for the lifestyle of urban men.

The campaign shows David Beckham outdoors showing his escapism from an oppressive city to powerful nature, to rejuvenate himself, to revitalise himself and to recover all the energy and power he possesses and needs in order to face urban life.


David Beckham was 100% involved in this production by Anthony Mandler (Stink Films) and performed the motorcycle scenes himself. The print campaign was shot by photographer Craig McDean (Art + Commerce). 

The integrated campaign has launched in eight European countries and in Asia, TV (60 sec, 15 and 8 sec), print and digital. Publicis 133, part of Publicis Groupe, is the specialist agency for luxury and premium brands

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Client

Advertiser: Biotherm

Marketing Director: Priscilla Foucault

CEO: David Fridlevski

Production Company

Production Company: Anthony Mandler

DOP: Max Goldman

Director's Agent: Cécile Chapellier

Creative Agency

Creative Agency: Publicis 133

Copywriter: Grégory Athéa

Art Director: Adrien Cussoneau

Publicis Worldwide, Tue, 05 Jun 2018 16:12:18 GMT