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Bingo Like a Boss in Madcap Gala Bingo Spots

Creative 560 Add to collection

Antidote and directing duo Fatal Farm show the 'boss-like' manner of Gloria for Gala Bingo winners

Bingo Like a Boss in Madcap Gala Bingo Spots

The spot, part of a brand new integrated campaign, launches today featuring Gloria, a sassy 21st century heroine, who nonchalantly plays Gala Bingo whilst living her life in an outrageously ‘boss-like’ manner. 

In the film, 'Cut Above', Gloria is seen waiting for her bingo numbers to roll in whilst sensationally transforming her boyfriend’s hairstyle into a two-foot tall swan. The spot follows on from her first outing where she slays a guitar solo - with her feet. The films are part of an ongoing series directed by acclaimed Los Angeles based comedy director duo Fatal Farm. 

Alison Digges, managing director, Gala Bingo said: "We always wanted to mix up the category and with Gloria’s help this truly integrated campaign certainly does that.”

Tim Ashton, ECD of Antidote said: "It’s not every day you get the opportunity to create such gloriously boss-like entertainment. We’re looking forward to letting Gloria loose on the bingo playing world.”

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Managing Director: Alison Digges

Chief Marketing Officer: Sarah McGibney

Head of Brand: Karina Adrian

Marketing Manager: Keeley Mason

Creative

Creative Agency: Antidote

Executive Creative Director: Tim Ashton

Art Director: Toby Derham

Copywriter: James Briggs

Strategy Director: Chris Ridd

Client Services Director: Mike Grumbridge

Account Director: Gemma Blake

Agency Producer: Jennifer Gillen

Director: Fatal Farm

Production

Production Company: Agile Pictures

Post Production: Agile

Sound/Music

Sound Design: 750mph

Music Production: Bacchus Creative

Genres: Comedy, People

Categories: Gambling, Sports and Leisure

Agile Films, Tue, 17 Mar 2020 10:43:41 GMT