The spot, part of a brand new integrated campaign, launches today featuring Gloria, a sassy 21st century heroine, who nonchalantly plays Gala Bingo whilst living her life in an outrageously ‘boss-like’ manner. 

In the film, 'Cut Above', Gloria is seen waiting for her bingo numbers to roll in whilst sensationally transforming her boyfriend’s hairstyle into a two-foot tall swan. The spot follows on from her first outing where she slays a guitar solo - with her feet. The films are part of an ongoing series directed by acclaimed Los Angeles based comedy director duo Fatal Farm. 

Alison Digges, managing director, Gala Bingo said: "We always wanted to mix up the category and with Gloria’s help this truly integrated campaign certainly does that.”

Tim Ashton, ECD of Antidote said: "It’s not every day you get the opportunity to create such gloriously boss-like entertainment. We’re looking forward to letting Gloria loose on the bingo playing world.”