Thu, 13 Feb 2020 14:24:11 GMT
Mobile tech company OnePlus is known for challenging the status quo – and the big incumbent players – by constantly reimagining how a phone should be designed, powered and priced. It’s also a brand that is passionate about creating technology that powers the hustle, inspired by its community of bold challengers who are not afraid to forge their own path.
In a new global social and digital campaign created by NYC-based Bindery, OnePlus is showcasing the talents of real people who embody the 'heart and hustle' ethos of the brand.
Titled 'Never Settle Stories', the film series features five passionate individuals – a musician (Reggie), artist (Phoebe), racer (Cari Lee), roper (Derek) and skater (Pepe) – who live and breathe the hustle and take pride in not conforming to the status quo. Their message is simple: The best way to honour your passion is to never stop pursuing it.
Directed by Eric Ryan Anderson, elements of the campaign include an Anthem video along with individual films that will be featured globally on OnePlus’ social channels.
The goal of the campaign is to raise awareness of the brand by making an emotional connection with a broader audience, especially those on the lookout for a new device.
“Everyone has a passion – a goal to accomplish or a vision to achieve,” said Greg Beauchamp, founder of Bindery. “OnePlus is passionate about creating a high performance phone and the ultimate tool to keep people moving, because they understand the struggle it takes to do what others say can’t be done.”
OnePlus is encouraging users to share their own stories and passions on social media using the hashtag #NeverSettleStories.
Creative, Production, Post: Bindery
Founder: Greg Beauchamp
Director: Eric Ryan Anderson
EP: Andrea Theodore
Producer: Jason Haymond
Head of Post Production: Jen Gothard
Editors: Conor McBride and Matt Dunne
Color: Sofie Borup and Jenn Montgomery, Company 3
Sound Mix: Torin Geller, One Thousand Birds