Every year, BIMA celebrates 100 of the people who are leading the industry right now. We’re not talking about work and projects – we’re talking about the leaders, pioneers, entrepreneurs and changemakers – the people we look up to. In the BIMA100 Voices series, LBB is publishing enlightening conversations with these inspiring people.
Here, Danyon Billings, account director at Demand Exchange, discusses his career to date, his inspirations and the impact being part of the BIMA 100 has had.
Tell us about your career path – what led you here?
After University I fell into Media Sales, joining the publisher Haymarket on their Packaging News publication, from there I was lucky enough to move on to Brand Republic and Econsultancy, moving from new business roles to a greater account management one. I have always taken a keen interest in marketing and business strategy so have made sure I am part of the conversation regarding these topics at the companies or products I work on. That is what has led me to Demand Exchange in my role as an account director.
Who has been your greatest inspiration/mentor to date and why?
I have been lucky to have a few and people that I can still lean on, but I think those who have had the greatest impact include Steven Scaffardi, Jacqui Duckworth and Ruth Mortimer.
What gets you out of bed in the morning? What do you love about what you do?
Engaging with people – talking to our clients and team internally and looking at ways to be more effective and efficient. I love a good brainstorm and catching up with my colleagues and clients (especially given the current climate).
Workwise, what’s exciting you most right now?
I think there is so much opportunity out there at the moment and it is all about being able to find it. The digital sector has never been stronger and it is an extremely exciting time to be working within it.
In your career to date, what has given you the biggest sense of pride?
Being in the BIMA 100 is definitely my proudest moment (to date) but I’m also proud to have been part of the award winning Festival of Marketing launch and launching Econsultancy Live.
What difference has being part of the BIMA100 made – or what difference do you hope it might make?
I hope it will create more opportunities to help me grow as a person and be the best possible me I can be!