Hires, Wins & Business in association withLBB

BIMA Launches its Latest Industry-shaping Councils

Associations, Award Shows and Festivals
London, UK
The councils cover sustainability, growth, human insights and programmatic

BIMA is the UK’s largest digital and tech community, with a 5,000+ strong membership including strategists, creatives, technologists, educators and brands. One of the defining elements of BIMA is its 18 councils and think tanks which explore the latest thinking, ensure representation and inclusiveness, and prepare the industry for the future. Now, BIMA has announced the latest expansion to its councils, ensuring it continues to drive innovation and excellence across the industry.

“BIMA councils are how we explore hot topics and emergent issues within our industry,” explained BIMA co-president Natalie Gross. “By the very nature of the industry, those issues shift and evolve, so our councils do too.”

Each council is chaired by an industry professional with a passion for and practical expertise in the topic. The new councils, missions and chairs (or co-chairs) are:


As the innovators of the 21st century, we have a responsibility to do good. So we’re building a framework to champion change and encourage BIMA members to take action.

Amy Williams, co-founder, Good-Loop

James Cannings, co-founder, MMT Digital


We’re helping member agencies stand out, win the right clients and develop profitable long-term relationships in the UK and overseas.

Rebecca Crook, chief growth officer at Somo

Human Insights

Understanding people is at the core of so much digital technology. We are helping to bring the research to life.

Daryll Scott, director human tech, LAB

Dimitris Pinotsis, associate professor (Senior Lecturer) University of London-City and research affiliate at MIT


We are driving new thinking in paid media advertising (Pay Per Click, programmatic/display, social media ads) and SEO/’owned media’.

Rick Lamb, MD UK, Jellyfish

In addition, BIMA’s Young Talent and Universities councils will merge to become the Education Council, chaired by Lawrence Zeegen, pro vice-chancellor research, Innovation and Enterprise & Professor of Illustration at Ravensbourne University London

The existing AI Think Tank has also announced new co-chairs: Sandro Petterle, Technology Director at Rufus Leonard, and Simone Babb, AI / ML Commercial Product Lead, Digital Catapult.

“I’m excited to co-chair the council, sharing best practices and knowledge, to help agencies navigate the complex and evolving AI opportunity; from recognising where they are in their AI maturity ladder, to what offers, strategies and knowledge they need to get to the next step. My experience in bringing together highly skilled people towards a common goal should help make this council a productive one.” Sandro Petterle, technology director at Rufus Leonard

“One of the most inspiring things about BIMA is that it’s members don’t simply get to talk about changes within their industry; they get to inform them. So if your passion coincides with one of the new councils, I’d urge you to become a BIMA member (if you’re not already) and get involved.” Rebecca Crook, Chief Growth Officer at Somo.

Work from BIMA