Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Billboard Produces Potable Water from Humidity

Creative 0 Add to collection

Mayo Draftfcb creates drinking water in Lima, Peru

Billboard Produces Potable Water from Humidity

 

The University of Engineering and Technology of Peru (UTEC) required an ingenious idea to announce the opening of registration for the first semester. The creative team of advertising agency Mayo Draftfcb, led by Humberto Polar, responded with a billboard design that would harnesses the humidity in the air and convert it into potable water.
 
The billboard has five water generators that through an electrical system and a reverse osmosis process convert atmospheric moisture, which reaches 98% in the town of Bujama where the ad is installed, into drinking water. Each tank produces on average 20 litres of liquid that are stored into one tank, which can serve 100% purified water. Alejandro Aponte, creative director of the agency said: "The billboard has already produced thousands of litres of drinking water monthly, benefiting hundreds of families, neighbouring zones and passers-by in the area, turning the campaign into a technological solution with a social impact.” 
 
 
The instalment was made in December and is approximately 20 meters high (over 65 feet) and located off of the Panamericana Sur highway (at the 89.5 kilometre marker, a high traffic road that leads to the beach. Juan Donalisio, creative co-author said: "We are betting on effective advertising solutions that seize the advantages of technological engineering and the environment." The billboard aims to strike interest among young Peruvians looking to study engineering while presenting UTEC at the forefront.
 
Credits
 
Agency: Mayo DraftFCB
Client: The University of Engineering and Technology (UTEC)
VP/CCO: Humberto Polar
Creative Director: Alejandro Aponte / Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editor: Mayra Carbone / Diego Santillan
Music: Real Music – Santiago Rámirez / Audiopost
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Fri, 01 Mar 2013 10:38:21 GMT