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Bill Nye Takes SodaStream Out of this World for the Super Bowl

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Goodby Silverstein & Partners created the campaign aiming for SodaStream to be the most popular brand on Mars

Bill Nye Takes SodaStream Out of this World for the Super Bowl

SodaStream recently announced it’ll be returning to the Super Bowl for the first time in six years with a 30-second ad airing right before the halftime show. And while every brand wants to be the most talked about brand on earth come Super Bowl Sunday, SodaStream wants to be the most talked about brand on Mars. Mars, Pennsylvania to be exact.

If you live in Mars, PA tweet at @SodaStream on Super Bowl Sunday we’ll give you a free SodaStream. To help get the word out to Mars residents, SodaStream will have a full-page ad in the local Mars paper on Super Bowl Sunday. 

SodaStream also launched a sneak peek of the spot with a teaser video starring beloved scientist, Bill Nye. 

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Client: PepsiCo 

Brand: SodaStream 

Agency: Goodby Silverstein & Partners 


General Manager: Bryan Welsh 

CMO: Matthew Kahn 

SVP, Marketing Communications: Shiri Hellmann 

Director of Marketing: Amberly Hilinski 


Co-Chairmen: Jeff Goodby and Rich Silverstein 

Chief Creative Officer: Margaret Johnson 

Creative Director: Jon Wolanske

Art Director: Nando Sperb 

Copywriter: Gustav Johansson 

Head of Photography: Quinn Gravier 


Design Director: Ryan Self 

Account Services 

Managing Partner: Brian McPherson 

Group Account Director: Jenna Duboe 

Account Manager: Molly Navalinski 

Assistant Account Manager: Maria Ragusa 

Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan 

Partner, Head of Communication Strategy: Christine Chen 

Group Brand Strategy Director; Ralph Paone 

Director of Communications Strategy: Caitlin Neelon 

Research and Analytics Strategist: Ian Heath 


Head of Broadcast Production: Leila Gage 

Executive Producer: Matt Flaker 

Producer: Ben Latimer 

Business Affairs 

Director of Business Affairs: Judy Ybarra 

Sr. Business Affairs Manager: Heidi Killeen 

Production Company 

Company Name: Hungryman Production 

Company City: Los Angeles 

Director: Bryan Buckley 

Director of Photography: Rodrigo Prieto 

Production Designer: Robb Buono 

First AD: Brian Stevens 

Gaffer: Rick Thomas 

Key Grip: Ryan McGuire 

Sound: Mike Reilly 

Key Costumer: Anette Cseri 

Key Make Up: Sussy Campos 

Make Up: Marianne Kai Managing 

Partner/Executive Producer: Kevin Byrne 

Managing Partner/Executive Producer: Mino Jarjoura 

Executive Producer/Director of Sales: Dan Duffy 

Executive Producer: Caleb Dewart 

Head of Production: Marian Harkness 

Producer: Kathy Rhodes 

Production Supervisor: Will Vudmaska 

Talent: Bill Nye 

Editorial Company 

Company Name: Elevel Editing 

Company City: San Francisco 

Director of Elevel: Michael Damiani 

Executive Producer: John Dutton 

Post Producer: Allison Lambert 

Creative Director: Mike Landry 

Motion Artist: Chad Ford 

Audio Engineer: Jody Scott 

Editor: Jedidiah Stuber 

Music Company 

Company Name: Human Senior Producer

Executive Producer: Carol Dunn 

Creative Director, Gareth Williams 

Creative Director: Mike Jurasits 

Composer: James Leibow

Genres: Dialogue, People

Categories: Soft Drinks, Carbonated Drinks

Goodby Silverstein & Partners, Mon, 27 Jan 2020 10:20:02 GMT