Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bill Nighy, Andrew Lincoln and More Join Oxfam's Robin Hood Tax Campaign



M&C Saatchi Berlin helps Oxfam get through to banks with star-studded cast

Bill Nighy, Andrew Lincoln and More Join  Oxfam's Robin Hood Tax Campaign

Robin Hood may be the stuff of storybooks and Hollywood movies but his message of 'robbing from the rich to give to poor is alive and well. Oxfam is calling on European countries to sign up to a 'Robin Hood Tax', a tax on financial institutions that they say would help raise millions out of poverty - and the charity has called on M&C Saatchi Berlin and a few well-known faces to drive their campaign home.

Future News features dapper British actor Bill Nighy, French actress Clémence Poésy, German star Heike Makatsch and Almodovar-favourite Javier Cámara as politicians and bankers discussing the effects of such a tax in a fictionalised future. Walking Dead star Andrew Lincoln keeps the peace as an interviewer and TV presenter. As the spot unfolds it soon becomes clear that, having declined to implement the tax, the Bill Nighy's British banker soon becomes unstuck.

The campaign has been created in order to generate support for the tax which will be voted on in coming weeks. The hope is to encourage one million people to sign the online petition.

This isn't the first time M&C Saatchi have worked with Oxfam on their financial campaigns - they were also the brains behind the highly popular 'Difficult Birth' spot which saw a banker go through labour-like pains as he parted with his money.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Charity, Corporate, Social and PSAs, Tue, 25 Feb 2014 16:08:02 GMT