BIGSMACK Wins Four Awards at PomaxDBA Awards

BIGSMACK, the award-winning entertainment marketing agency, have garnered Gold, Silver, and Bronze recognition at the 2014 PromaxBDA Promotion, Marketing and Design North America Awards, held last week in New York. 

The team at BIGSMACK collaborated with the National Geographic Channel on the promotional campaign for Season 1 of the mind-tickling series “Brain Games.” The collective of creatives wrote, produced, and created extensive CGI and graphics for the launch campaign. The visionary efforts proved to be good as Gold...and Silver. BIGSMACK was recognized with the top awards for “Art Direction & Design: Program Promotional Campaign” and “Unscripted/Non-Fiction/Reality Programming Campaign.” In addition, the “Brain Games” campaign was also recognized with a Silver Award for “Art Direction & Design: Program Specific Logo.” 

For Matt Hall, BIGSMACK’s Senior Creative Director, the win was a complete team achievement. “The host of ‘Brain Games,’ Jason Silva, has an unbridled enthusiasm which overflows in his stream of consciousness monologues,” says Hall. “We wanted to harness this energy in our creative. So we created a series of Brain Games that were all designed within a single large set. Jason actually ran from setup to setup delivering his lines as he went, and we filmed it with a steady cam in a single take. To say it was a challenge is an understatement. There were many moving parts: Jason's performance, the camera, the prop gags, and recording the audio. Our team pulled together and the result speaks for itself. A true team victory.”

Brain Games Credits

Client: National Geographic Channel

SVP/Group Creative Director: Andy Baker

CMO: Courteney Monroe

Design Director Marketing & Creative: Carla Daeninckx

Director Ad Sales & Cause Marketing: Allison Mitchell

VP Creative & Consumer Marketing: Emanuele Madeddu

Producer: Valerie Carrillo

Talent: Jason Silva

Agency, Production & Post Company: BIGSMACK/New York & Philadelphia

Managing Director: Nick Litwinko

Senior Creative Director: Matt Hall

Senior Producer: Rich DiNublia

Senior Writer/Producer: Laura Gillespie

EFX Director: Matt Hall

Design/Animators: Jason Harmon, Rick Malwitz

Graphic Artist: Dan Hoffman

Editor: Mark Farkas

Mixers: Bob Schachner, Mike Taylor

Colorist: Janet Falcon

Music Production Company: Edison Music Corp/New York

Composer: David Baron 

(original music score, promos only)

Freelance Composer: Bix Sigurdsson

(original music score, RIFF only)