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BigFish's Inspirational Spot for German Chambers of Skilled Crafts Celebrates Hard Work

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'Das Handwerk' created by Heimat Berlin, tells the story of a craftsman who is absolutely dedicated to achieving his goals

BigFish's Inspirational Spot for German Chambers of Skilled Crafts Celebrates Hard Work
The German Chambers of Skilled Crafts "Das Handwerk" and Berlin based agency HEIMAT addresses the issue of professional fulfilment. 

The new TV commercial, 'Das Handwerk 'raises the issue of professional fulfilment. Whilst leaning on the Western Genre, the commercial relates the story of a fulfilling day at work . 
A craftsman takes on his opponent: a run-down old furnace, that's causing problems.  It comes down to a duel. Sparks fly, oil splashes. From his tool belt he pulls out a tool like a pistol and repairs the run down old heating system. Once the work is done, he meets his colleague and drives off into the sunset - to the next heroic artisanal adventure. 

Director Tore Frandsen stages the fearless craftsman as a modern cowboy, who seeks his own fulfilment by being taking pride in his own achievement. From today you can watch the commercial on wide-coverage TV and see a longer version on YouTube and With this spot, Das Handwerk highlights the central question of the image campaign: "And? What have you achieved today?" 
This key question is also incorporated nationwide OOH campaign, showing craftsmen who peruse their profession with great dedication.

Stefan Koenen, Divisional Communication Manager and Coordinator of Craftsmanship Policy, is responsible for this campaign for the German Central Confederation of Skilled Crafts (ZDH) From the agency Heimat Berlin, Creative Director Stephen Quell, Ursel Barwinski (Art Direction) as well as Meike Kornrumpf (Producer) and Sabrina Schwigon (Client Consulatant) are responsible for this campaign. The film was produced by Bigfish under the direction of Tore Frandsen. 

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Music Agency: Arto Mäkelä

Music Production: 48K


Editor: Anders Jon Peterson

Producer: Kristin Geyer

Post Production / VFX

Flame Artists: Candy Mountain GmbH/ Neil Reynolds

Grade: Bacon X / Hannibal Lang

Production Company

Production Company: Sweet Shop/ BIGFISH, Berlin

Executive Producer: Frank Siegl/Spencer Dodd

Director: Tore Frandsen

DOP: Kaspar Wind

Producer: Jakob Rühle

Production Designer: Steve Summersgill


Audio Mix: Hesse Studios


Advertiser: Zentralverband des Deutschen Handwerks

Campaign Manager : Stefan Koenen

Creative Agency

Creative Agency: Heimat, Berlin

Copywriter: Stephen Quell

Art Director: Ursel Barwinski, Johanna Schmidt

Agency Production: Meike Kornrumpf

Account Managers: Matthias von Bechtolsheim (CEO), Roman Jud (MD), Sabrina Schwigon, Anne Kammeier

BIGFISH, Thu, 22 Feb 2018 17:13:49 GMT