Tue, 23 Nov 2021 10:55:16 GMT
Straight out the blocks, Zuu’s rapid bars accompanied by JME’s energetic hook & Novelist’s straight-talking verse details what happens to internet trolls chatting sh*t online.
With his own animation studio Gravy Mercedes, this was the first time William Child has worked with Edem Wornoo. Speaking of William’s attention to detail Edem says: “He should have his own TV show because every time his Claymation brought one of our scenes to life I genuinely laughed out loud”.
The video also shows William leaning into Edem’s 'street level fantasy' incorporating luminescent lighting that adds a somewhat dream-like quality. Speaking of the collaborative process Child says: “It was my first time sharing directing responsibilities with someone else, meaning a totally different workflow to that I’m used to”. He continues: “Edem is incredibly talented and the clarity of his initial vision for the video made it super easy to understand and then execute”.
In addition, by employing the help of DoP Luke Harper and compositor Harry Davidson, the video enjoys live action footage inter-spliced on TV screens in the stop-motion world. Recorded on a FLIR thermal imaging camera with its own punchy in-camera colour scale, the directors were able to bridge the two worlds harmoniously.
Filmed separately between London and Bristol, William sums up the experience by saying: “Between Edem’s on-point notes and Ground Work’s meticulous production, it made for a great experience for my first time collaborating in this way.”
Director: Edem Wornoo & William Child
Production Company: Gravy Mercedes & Ground Work
Producer: Aaron Z. Willson
Line Producer: Anna Butler
Director of Photography (Live Action): Luke C. Harper
Action Vehicle: Tim Seymour
Runner: Jasper Vivian
Compositor: Harry Davidson
Motion Graphics: Philip Good
Genres: Animation, In-camera effects, Comedy
Categories: Music video, Short Films and Music VideosGround Work, Tue, 23 Nov 2021 10:55:16 GMT