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BIG W's Latest Campaign Inspires Australian Kids to Start Something Great

Creative

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Campaign developed by M&C Saatchi Sydney captures kids' treasured experiences at school

BIG W's Latest Campaign Inspires Australian Kids to Start Something Great

With the holiday season over, families across Australia are gearing up for the first exercise of 2019: Back to School shopping. BIG W, has launched a campaign, developed by M&C Saatchi Sydney, inspiring kids to 'Start Something Great', harnessing the excitement around the start of a new school term.

Airing across the country from this week, the campaign encompasses three 15-second TVC spots which capture kids' treasured experiences at school.

Says Kristen Linders, general manager marketing, BIG W: "Back to School is a defining occasion in child's year, so we wanted to authentically celebrate the moments that Aussie kids experience - from new friendships to fun schoolyard games. As a mother, I appreciate just how challenging Back to School shopping can be - so it's great that BIG W enables families to save both time and money by getting everything they need under one roof, at low prices."

BIG W's 'Start Something Great' campaign also features the retailer's inaugural study on Australians' Back to School shopping habits. Led by integrated agency Magnum & Co, the research unearthed interesting spending insights of Australian parents.

The campaign is also supported through social with the Proud Parent Moment competition on BIG W's Facebook, inviting Aussie parents to share a photo and story of an achievement their child has made in the lead up to starting school.

BIG W's 'Start Something Great' integrated campaign comprises TV, radio, online, social, OOH, SEM, and PR.