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BIG W Goes Back in Time with Launch of Christmas Campaign and Gift Spot

Creative 166 Add to collection
Campaign developed by M&C Saatchi, Sydney
BIG W Goes Back in Time with Launch of Christmas Campaign and Gift SpotWith Christmas just eight weeks away, BIG W has launched its 2019 Christmas campaign with a 30 second brand TVC via M&C Saatchi, Sydney.

BIG W’s Christmas TVC forms part of a wider integrated marketing effort across TV, Radio, Online, Social, OOH, SEM and PR which continues the retailer’s recent marketing focus on families and the part BIG W plays in helping with their big days.

Says M&C Saatchi Sydney creative director Brendan Donnelly: “Santa gets all the credit but the real superheroes of Christmas are the parents. Even though it comes around every year, it somehow still sneaks up on us! The reverse treatment of the film takes viewers on a journey, starting with the big day and travelling backwards through the busy season until mum realises that it’s Christmas already.”



Kristen Linders, General Manager Marketing at BIG W added: “At BIG W, we understand that every day is a big day for families and there’s a lot of pressure at this particular time of year to make Christmas a perfect day. However, we also recognise that it’s often those imperfect family moments where the richest memories are made. With so many little things to do in preparation for Christmas, our latest campaign highlights how BIG W is there to help – every step of the way.”

Additionally, on Thursday this week, BIG W will launch its inaugural Gift Spot in-store and online. A curated range of thousands of gifts under $50, The Gift Spot has been carefully considered to help customers with convenient and affordable gifting ideas.
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Creative Agency: M&C Saatchi, Sydney

Chief Creative Officer: Cam Blackley

Executive Creative Directors: Mandie van der Merwe and Avish Gordhan

Creative Director: Brendan Donnelly

Creative Team: Avi Azouz and Luke Simkins

Producer: Ros Payne

Account Service: Ben Greenslade and Laura Jones

Production Company: Good Oil

Director: JH Beetge

Producer: Chana McLallen

DOP: Crighton Bone

Music: Song Zu

Media Agency: Woolworths@DAN

PR Agency: Magnum & Co

Client: BIG W

General Manager, Marketing: Kristen Linders

Head of Brand & Category Marketing: Carly Bowra

Marketing Manager: Melanie McPherson

Head of Design, Production & Store Marketing: Rebecca Spurr

Head of Media Buying, Social Media and Public Relations: Fiona Harrop

Public Relations Manager: Michelle Bartolo

Social Media Manager: Alice Harrison

Genres: People

Categories: Retail and Restaurants , Retail Stores

M&C Saatchi Sydney, Tue, 29 Oct 2019 08:48:11 GMT