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Big W Builds On 'Kids Happen' Campaign With New 'Kids on the Move' Spot

Creative 108 Add to collection

Campaign, created by M&C Saatchi Sydney, builds on BIG W's brand mission to make a real difference for families

Big W Builds On 'Kids Happen' Campaign With New 'Kids on the Move' Spot

BIG W is building on the success of its 'Kids Happen - and it's wonderful' campaign by launching 'Kids Happen  - Kids on the Move '.
 
The campaign was born out of the insight that once kids start moving, they never stop. It captures the essence of real family life through a montage of sentimental moments from a babies' first steps in a walker, to learning how to ride a bike and scooter.
 
Focusing on the memories and the experiences BIG W products create, this campaign reinforces BIG W's commitment to providing real solutions that make a real difference to families across Australia.
 

The closing frame of the TVC evokes a sense of nostalgia with an aerial shot of the most quintessential Australian cul-de-sac, a place for hives of activities that are all too familiar to Australians both old and young.
 
Kristen Linders, general manager of marketing at BIG W, said the campaign represents the company's understanding and care for the realities of family life at home in Australia.
 
Says Linders: "At BIG W we're all for kids. That's why we've got everything kids need to keep going and everything parents need to keep up. Kids Happen and BIG W provided real solutions to make this journey easier for our customers. We know families need real solutions, for their everyday needs, at affordable prices - especially when raising kids."
 
The campaign is set to run across TV, radio and social and will be supported by BIG W's new positional catalogue, which a provides a solution-first shopping experience across both the kids and baby ranges.

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Client

Marketing Manager: Ruchi Agarwal

General Marketing Manager: Kristen Linders

Head of Brand & Communications: Carly Bowra

Media Agency

Media Agency: Woolworths@DAN

Other

PR Agency: Magnum & Co

Creative Agency

Creative Agency: M&C Saatchi Sydney

Genres: People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

M&C Saatchi Sydney, Mon, 30 Jul 2018 01:24:48 GMT