M&C Saatchi Australia Group
Tue, 03 Nov 2020 23:14:43 GMT
2020 has been a year like no other, and this Christmas will be celebrated in a way like no other. To highlight this, BIG W has kicked off its seasonal campaign via M&C Saatchi Sydney, with a message that it’s time to bring on the lights, the anticipation, the smiles and surprises - it’s time to bring on Christmas.
The campaign launched on air with a 30 second brand TVC.
The TVC shows BIG W helping a community bring one boy’s Christmas wish to life this year, after his Dad selflessly gave up Christmas with his family last year to battle the local bushfires. Jack rallies his community together and with the help of BIG W, surprises his family with an incredible Christmas lights makeover.
Avish Gordhan, executive creative director, M&C Saatchi, commented: “Any Christmas campaign is big, but this year we had an opportunity to do something different - a meaningful act rather than a traditional Christmas ad. This was a chance to bring on the good vibes of Christmas and we started by doing that for Jack and his family.”
General manager, marketing, BIG W, Kristen Linders, said every day really has been a big day this year: “The anticipation of the festive season is building, and at BIG W we’re doing all we can to make preparing for Christmas a little bit easier for families. We have curated thousands of affordable gifts under $30 for our online Gift Spot, safer shopping experiences with Contactless Pick up, Direct to boot and online lay-by, as well as faster delivery solutions to ensure your special Christmas gifts make their way to loved ones, near and far.”
BIG W’s ‘Bring on Christmas’ TVC forms part of a wider integrated marketing effort across TV, radio, online, social, OOH, SEM and PR.
view more - Creative
Client: BIG W
Creative Agency: M&C Saatchi
CCO: Cam Blackley
Executive Creative Director: Avish Gordhan & Mandie van der Merwe
Creative Director: Brendan Donnelly
Copywriter: Tom Bradbeer
Art Director: Laura Brown
Design Director: Simone Cherry
Group Head: Ben Greenslade
Senior Account Director: Laura Jones
Account Manager: Britta Fehn-Jeffery
Account Manager: Sean O’Shea
Account Executive: Brianna Morton
Integrated Project Director: Vanessa Millemaggi
Senior Strategy Director: Sabrina Douglas
Social Strategy Director: Emma Parsons
Strategist: Amy Grant
Senior TV Producer: Ros Payne
Production Company: Filmgraphics
Producer: Anna Fawcett
Post Production: Resolution
Music and sound design: Song Zu
PR Agency: R ed Havas Media Agency
Categories: Retail and Restaurants , Retail StoresM&C Saatchi Australia Group, Tue, 03 Nov 2020 23:14:43 GMT