Great Guns director Calum Macdiarmid has today launched his second music video for emerging London-based rapper Big V1ne. Entitled ‘Newham’, the song and accompanying promo pay tribute to the London borough of the same name in which Big V1ne was born and raised. 

Following on from his recent promo for ‘Brown’, Big V1ne reunited with Calum for a song honouring the estates in which he grew up. Impressed by the honesty of the song’s subject matter, Calum worked to reflect the lyrics by capturing Big V1ne rapping from his own home, looking out of his bedroom window. The footage is accompanied by photographs taken by James Demetriou, placing viewers even further into the heart of Newham. 

Director Calum Macdiarmid comments: “I did a few music videos during the lockdown period, but this one felt like the most effortless and conceptual. It had a crew of two – myself and the DOP Max Witting – and we turned up separately and shot the film in about three hours. As Big V1ne himself described it, it was a ‘Deliveroo Music Video’ – he didn’t even have to leave the house for the entirety of the shoot!”

Calum has directed numerous music videos during the lockdown period, including JP Cooper’s ‘Little Bit of Love’ and Bow Anderson’s ‘Heavy’. 

‘Newham’ was released in collaboration with non-profit recording studio and record label Root 73.