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Big Thinkers and Discovery Seekers Are at the Heart of Barnes & Noble's Holiday Campaign

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Havas New York launches festive spots directed by Community Films' Matt Smukler

Big Thinkers and Discovery Seekers Are at the Heart of Barnes & Noble's Holiday Campaign

Havas New York has launched its 2018 Christmas campaign for Barnes & Noble. 

The integrated holiday campaign launched November 9th in cinema and November 12th on cable television in the US that takes a differentiated storytelling approach to reach customers this shopping season. Barnes & Noble and Havas worked together to create the series of national TV spots, and a series of videos that highlight its captivating stories, diverse merchandise and community of booksellers and customers who make Barnes & Nobles a unique place to shop, explore and hang out.

This campaign showcases how the books, stories and gifts that can be discovered at Barnes & Noble help shape the lives and imaginations of people across the country and the brand looks to inspire others to pick up books and discover meaning in their own lives. Additionally, it celebrates the Company’s 23,000 booksellers who make shopping at Barnes & Noble a one of a kind experience.

This campaign shows what’s truly unique about Barnes & Noble. Helping someone find a great book or give a great gift, requires a deep understanding of a person’s passions and interests (or fandoms).

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Advertiser: Barnes & Noble

Creative Director: Erwin Winkler

Post Production / VFX

Colourist: Tim Masick

Colour Producer: Kevin Breheny

Flame Artists: Alexander Chizhov


Edit Assistant: George Dodsworth

Edit Company: NOMAD

Editor: Jai Shukla, Jim Ulbrich

Executive Producer: Jennifer Lederman

Head of Production: Sheena Wagaman


Arranger: Chris Plansker

Executive Producer: Malene Bartos

Music Production: Yessian

Senior Producer: Angelina Powers

Creative Agency

Account Executive: Quinn Levin

Art Director: Eduardo Camacho

Business Manager: Liz Mistriel

Business Talent Manager: Yvette Aponte, Anna Owens

Chief Creative Officer: Harry Bernstein

Chief Executive Officer: Laura Maness

Chief Strategy Officer: Tim Maleeny

Creative Agency: Havas New York

Creative Director: Joseph Delhommer, Nick Elliott

Director of Business Affairs: Cathy Pitegoff

Executive Producer: Stacy Flaum

Global Executive Creative Director: Israel Garber

Management Supervisor: Pedro Gomez

Managing Director: Elena Grasmann

Senior Copywriter: Morgan Perrine, Katharine Flynn

Senior Planner: Nushien Fateh


Audio Mix: Mike Marinelli and Steve Rosen

Audio Post: Sonic Union

Audio Producer: Justine Cortale

Production Company

Director: Matt Smukler

DOP: Quyen Tran

Executive Producer: Carl Swan

Head of Production: Chris Spanos

Line Producer: Gayleen Sharon

Production Company: Community Films

Media Agency

Buyer: Andrea Zaldumbide

Group Director: Cammy Bjorklund

Media Agency: Havas Media New York

Media Planner: Samantha Kuchinksi

Planner: (Director) Lauren Jennings

President: Kat Sudit

Genres: Comedy, People, Storytelling, Dialogue

Categories: Retail and Restaurants , Retail Stores

Havas US, Tue, 13 Nov 2018 17:18:16 GMT