Big Sync Music
Tue, 19 Jul 2016 08:50:36 GMT
Big Sync Music has won an International Music & Sound Award in the Best Sync (online, viral and ambient advertising) category for Magnum ‘Be True to Your Pleasure’, by LOLA MullenLowe, featuring ‘Umbrella’ by Mechanical Bride.
The film which was shot in Los Angeles by award winning director Martin Werner and produced by Propaganda/Bacon was premiered at last year’s Cannes Film Festival. It features a haunting rendition of ‘Umbrella’, by Mechanical Bride, licensed by Big Sync.
Magnum’s brand philosophy is that a day without pleasure is a day lost. In a strategic shift away from hidden, private pleasures to more open, self-expressive ways of enjoyment, Magnum’s ´Be True To Your Pleasure´ puts a spotlight on how one unique group of individuals, including celebrity drag performer and recording artist Willam Belli, embrace their personal pleasure in a courageous way.
Speaking about the sync, Big Sync’s ECD, Andy Stafford, said: “The decision to use this slower, eerie yet beautiful version of ‘Umbrella’ by British band, Mechanical Bride, was unanimous. The difficult bit was making it happen. Jay Z was one of the writers and achieving the necessary clearances was a complicated process. We worked very closely with the creative agency, LOLA MullenLowe, to align creative with any concerns the label and publishers might have had and after long negotiations the result was a licensing deal that worked for everybody, on time and on budget.”
Big Sync CEO, Dominic Caisley said: “We’re delighted to win another MASA for Magnum. It just shows the ambition of the brand and agency. We’d like to congratulate them and everyone else involved in the production.”
Magnum 'Be True to Your Pleasure' also won a Gold Lion at Cannes Lions 2015 in the Film (TV, Cinema) category for sweet food and snacks.
view more - Awards and Events
Music Sync: Big Sync Music
Song: “Umbrella” performed by Mechanical Bride
Editor: Filip Malasek
Post Production Company: Bacon X
Director: Martin Werner
DOP: Nicolaj Brüel
Executive Producer: Pablo Martinez
Production Company: Propaganda / Bacon
Account Supervisor: Marie Lee
Art Director: Ausias Perez
CEO: Miguel Simoes
Chief Creative Officer: Chacho Puebla
Client Servicing: Tom O'Brien
Copywriter: Tomas Ostiglia
Creative Agency: LOLA / Mullen Lowe Group
Executive Creative Director: Pancho Cassis
Head of Print Production: Marie Gilot
Planners: Erwin Flores
Producer: Luis DiGuardi
Genres: Music & Sound DesignBig Sync Music, Tue, 19 Jul 2016 08:50:36 GMT