Big Sync Music Expands to Warsaw

Big Sync Music has announced the opening of a new office in Warsaw, Poland. The Warsaw office is the latest addition to Big Sync's expanding global footprint, joining locations in Los Angeles, New York, London, Paris, Hamburg, Singapore, and Sydney. Big Sync Music is a Songtradr company, acquired by the music licensing marketplace in 2019. 

"We've been looking to expand into the Central and Eastern Europe region for some time, and Warsaw is the perfect location," says Paul Wiltshire, CEO of Songtradr. "We're excited to grow our team in an entirely new culture and bring Big Sync's initiatives to such an exciting new market." 

Poland holds the strongest economy in the Central and Eastern Europe (CEE) region and is still growing, making it a natural fit for the expansion of Big Sync Music. Alongside its economic benefits, the capital of Poland, Warsaw, is known as a hub for music publishers and the city's talent provides diverse expertise in the industry. The advertising market in Warsaw continues to grow, creating a demand for Big Sync's presence in this increasingly sophisticated market. Having a foothold in the CEE region also strengthens Big Sync's offerings to global clients.

The team is led by head of music at Big Sync Warsaw, Michal Krajewski, who is responsible for managing revenue and operations while overseeing all creative, client relations, and leading the team on the ground in the territory. The Warsaw team consists of four experienced supervisors - Aneta Kabsa, Mateusz Szmigiero, and Piotr Cwiklinski who, together with Krajewski, have completed hundreds of projects over the past four years and have been recognized for their work at multiple creative festivals like Konkurs Tworcow Reklamy SAR and the Music and Sound Awards. They come from agency and publishing backgrounds and have worked for networks, independent agencies, and directly with clients within the CEE region and beyond.

"We are excited to join Big Sync and establish the Warsaw office," says Krajewski. "The Polish market and wider CEE region is dynamic and growing fast - Big Sync's services such as music licensing, original composition, and sonic branding will help elevate our game and deliver better services to clients on a global scale."

Big Sync Music a global music partner for brands, agencies and content creators. Its award-winning independent and networked partner agencies include WPP, Omnicom Group, IPG, Publicis Groupe, Havas, R/GA, 72andSunny and adam&eveDDB.