Big Sync Music Announces New Brand Identity

Today, Big Sync Music, one of the world’s fastest-growing music companies, announced its rebrand to celebrate nearly a decade of partnering with global brands such as Unilever, L’Oreal, Amazon Prime and TikTok. The company now features a completely redesigned website and new look, a custom colour palette and a creative logo that reflects the synergy between its extensive suite of music services.

“We’re proud to unveil Big Sync Music’s redefined brand identity that reflects our mission to deliver seamless, end-to-end music solutions for brands and creatives,” said Justin 'Commie' Mcmullen, executive creative director, Big Sync Music. “We wanted the new branding to reflect the growth of our creative services offerings whilst retaining the reliability, value, and expertise Big Sync Music has always been known for. The new logo deconstructs and reimagines the four original circles into one continuous loop to reflect what we are today – a 360 music services company for both brands and creatives.”

For almost a decade, Big Sync Music has supported brands and agencies by bringing content to life through the power of music. With their newly expanded creative team and global footprint, clients benefit from the largest network of composers and artists in the world, as well as an enhanced talent partnerships and activations offering. Moreover, being powered by Songtradr’s data-driven platform enables Big Sync Music to validate artist choices, discover new music, and better understand a brand’s target audience with AI-powered technology – during a time when music choices have never been more important for brands. 

Dominic Casley, CEO of Big Sync Music, said, “Big Sync has established itself as a key strategic partner for advertisers, producers, and content creators by delivering seamless music supervision, licensing and sonic strategy, all under one roof. Now, with our enhanced creative offering and Songtradr’s data-driven platform, we’re able to unlock unlimited potential for our clients while continuing to deliver value, transparency, and creative excellence every step of the way. We can’t wait to help brands create extraordinary projects by combining the power of technology with our team’s expertise and creative mindset.” 

Founded in 2013, Big Sync Music is the first full-service, creative music solutions company to work directly with brands to unify the music and talent acquisition process. With offices in nine different cities and a network of music experts in key territories throughout the world, the company represents the largest network of global composers and artists, allowing brands to find the ideal music to transform ideas into high-performing content.