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Big O Tires’ Latest Campaign Shows the Ripple Effect of Car Troubles

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Barkley shows how the tire retailer can turn 'Oh no!' problems into 'Oh yes!' moments

Big O Tires’ Latest Campaign Shows the Ripple Effect of Car Troubles

Car troubles can lead to a lot of life’s 'oh no!' moments. The newest campaign from Big O Tires, created by Kansas City-based agency Barkley, takes a humorous look at the ripple effect these 'oh no!' moments can have on others.


In the new spots, car troubles lead to big drama: a construction crew stranded without porta-potties, a soccer team’s post-game meltdown, and dazed customers assaulted by flying fish. Thankfully, 'The Team You Trust' is always there to turn your big 'oh no!' problems into 'Big O Yes!' solutions, so you can get back on the road and back to the important moments in life.


The campaign launched on TV and radio in April and will extend to social activations this fall. The spots are a second iteration of the highly successful Big O Yes campaign that first debuted in 2017.

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Client

Advertiser: Big O Tires

VP of Marketing: Kim McBee (Marketing and Advertising)

Senior Marketing Manager: Erica Staley

Post Production / VFX

Post Production Company: Company 3

Producer: Mario Castro

Colourist: Tyler Roth

Sound

Sound Company: Evolution Audio

Sound Engineer: Bryan Nelson

Creative Agency

Creative Agency: Barkley

Executive Creative Director: Katy Hornaday

Creative Director: Chris Cima, Doug Hentges

Art Director: Spencer Beuerle

Copywriter: Joey Spearman

Strategist: Patrick Cooper

Brand Manager: Jennifer King (Senior)

Senior Producer: Jim Leonard

Director of Production: Melany Esfeld (VP)

Brand Leadership: John Hornaday (VP)

Production Company

Production Company: More Media

Director: Ben Berman

Producer: Brady Anderton

Music

Music Company: APM Music

Music Producer: Steve Hayes

Offline

Edit Company: Cosmo Street

Producer: Kirin Dowden

Editor: Zack Winnick

Genres: People, Comedy

Categories: Retail Stores, Retail and Restaurants

Barkley, Mon, 15 Jul 2019 14:07:39 GMT