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Big Hands Take Great Adventures in Groupon's Grab Life Spot

Creative 85 Add to collection

New campaign from FCB Chicago and Hobby director Magnus Renfors showcases Groupon as the go-to destination for local experiences

Big Hands Take Great Adventures in Groupon's Grab Life Spot

Experiences marketplace Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. 

Grab Life by the Groupon was developed in partnership with FCB and showcases Groupon as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace. With the recent launch of a new, personalised user experience that brings the new inventory front and centre, Groupon is releasing a new campaign to drive consumer engagement and make the Groupon brand synonymous with local experiences. 

“This is a zeitgeist moment for Groupon -- coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that.” said Groupon’s chief marketing officer Jill Balis. “Grab Life by the Groupon showcases what we've been doing over the past year to improve our inventory and modernise the customer and merchant experiences. We’re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities.”

For the first time since 2019, Groupon is returning to TV with a 30-second spot titled 'Grab Life' asking people to choose whether to accept life as it is or grab life like their life depends on it. “Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,” says the narrator of the ad. Additional creative components include digital OOH, display, audio, OLV and social. 

“We’re thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling,” said Andrés Ordóñez, chief creative officer of FCB Chicago. “We can’t wait to show the world how experiences define who we are and help us live our best life.” 

Grab Life by the Groupon is the first campaign from the agency for Groupon and since its historic showing at Cannes Lions, where FCB won the coveted ‘Network of the Year’ title and took home an unprecedented five Grands Prix, including two Titanium honours.

The campaign officially debuts in the United States next week and will launch in select international markets later this year.

For the latest on Grab Life by the Groupon and much more, follow Groupon on YouTube, Facebook, Instagram and Twitter.

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Director: Magnus Renfors

DoP: Snorre Ruhe

EP: Renee Krumweide/Anna Bergström

Producer: Lucia Dondorp/Remco Den Hartog


Agency: FCB Chicago

ECD: Andrew Lincoln

CD/AD: Justin Einderstein

CD/CW: Tor Lemhag

ACD - Copywriter: Patrick French

Executive Producer: Ximena Aguirre

SVP, Group Management Director: Hollie Platte

CCO: Andres Ordoñez

Genres: Dialogue, Comedy, People

Categories: Retail and Restaurants , Online retailers

FCB Chicago, Wed, 04 Aug 2021 15:13:56 GMT