Big Cola Inspires World To Think Big

Saatchi & Saatchi Thailand establishes new brand idea

Big Cola has recently launched a global campaign that establishes their new brand idea ‘Think Big'. For the Cola brand that began in Peru out of necessity during a war, to becoming the #3 brand in many countries throughout the world, ‘Think Big' is a concept that rings true in everything they do.

The Think Big manifesto articulates across all Big Cola activities, from guerrilla street art and POS through to traditional media, sponsorships, content and social. One of the key components of the introduction is a TVC that will run in over 20 countries worldwide. The idea aims to inspire by showing what's possible when one thinks big. It tells the story of a zookeeper who realizes his dream of being a conductor by training the various animals into a real orchestra. Shot in Africa using their real voices, the animals pull off a moving rendition of Mozart's Eine Kleine Nachtmusik.

Joel Clement, ECD of Saatchi & Saatchi Thailand, said: "It was a great challenge to create a big simple yet powerful brand idea that translates globally amongst so much cola competition. The next step in the journey of making Big Cola a Lovemark is to continue to share ‘Think Big' expressions to inspire the youth of the world to achieve their wildest dreams... and never think small."

Credits

Executive Creative Director: Joel Clement

Creative Director: Graham Painter

Creative Group Head: Papop Chaowanapreechana

Digital Creative Group Head: Taejay Lee

Art Director: Shayne Chomchinda

Account Director: Sarah O'Flaherty

Director: Mario Zozin

DoP: Phillip Haberlandt

Executive Producer: Claire Davidson

Post production: The Post Bangkok

Editing Company: Finito