Cadbury Dairy Milk Fingers, the iconic shareable biscuit brand loved by families across the UK and Ireland, is back with a new creative campaign, ‘For Fingers Big and Small.’

Today (3rd September), Cadbury Dairy Milk Fingers and global agency of record, VCCP London, launch ‘For Fingers Big and Small,’ an integrated brand campaign set to remind families of the multi-generational love for the fun, uniquely sharable chocolate biscuits. The creative includes 30”, 10” and 6” films across VOD and YouTube, and will be supported by social, OOH and DOOH. 

The new campaign reminds families that Cadbury Dairy Milk Fingers are the perfect biscuits to share with all generations. Inspired by its distinctive namesake, the campaign creative does this entirely through the lens of fingers themselves.

The campaign launches with a 30” hero film, directed by Neil Gorringe, capturing a day in the life of a busy multi-generational family. The distinctive film follows fingers tying shoelaces, tapping out emails, playing the piano and more, before the family comes together over their love of Cadbury Dairy Milk Finger at the end of the day. The charming creative draws to a close with a classic moment of Cadbury generosity, with a little boy sharing half of his Finger with his mum.

This playful film and the associated social and OOH creative reminds families of their love for Fingers and puts them firmly back on the weekly shopping list so that loving nans, cheeky children, and mums and dads can all enjoy Cadbury Dairy Milk Fingers together.

Phil Warfield, marketing manager Cadbury Biscuits said: “Cadbury Dairy Milk Fingers are the much loved chocolate biscuits that are made to be shared. We’re on a mission to remind families across the UK and Ireland that they’re a fun treat to be enjoyed by all. At the heart of this campaign is family, and it’s been a joy to see this brought to life through the fun of fingers, live from the hustle and bustle of a family home.”

Jonny Parker, executive creative director from VCCP London added: “Fingers are that funny biscuit everyone in Britain knows and loves. We wanted to create a campaign which embodied the brand, whilst injecting playfulness to the creative, and by focusing entirely on the big and little fingers that enjoy tucking into them we did just that. Who knew fingers could convey so much?!”

“For Fingers big and small’ will run in the UK from 3rd September across VOD, OLV (YouTube), Social (Facebook, Instagram, Twitter & Pinterest). All media has been planned and executed by Carat.