SecretSales.com, an online retailer that specialises in exclusive members only designer sales, is set to launch its first TV ad campaign on 10 September, airing first on Channel 4. It is the first fashion flash sales site to venture into TV advertising in the UK.
Created by Big Al’s Creative Emporium, the advert targets the SecretSales.com primary audience of ABC1 women and men who love the thrill of bagging a top brand name bargain and never want to miss out on the latest designer sale.
The ad, which will run as 30” and 20” edits, sees two fashionista women camping outside a department store waiting for a sale to begin, only to oversleep and miss the sale, leaving them just with a tent to take home with them rather than bags of designer bargains. The core message of the campaign is never to miss the designer sales again with SecretSales.com.
Nish Kukadia, CEO of SecretSales.com, said: “Our first venture on to TV is incredibly exciting for the brand, giving us the chance to show our personality and cement our authority in the industry.”
Stef Jones, Creative Partner at Big Al's Creative Emporium, said: "We are delighted to be working with SecretSales at this exciting time in their growth. It's the perfect time for them to be taking their business onto TV".
The ad will debut on Monday 10 September on Channel 4.
Project name: ‘Sales Camping’
Brief (in one line): “Never miss the designer sales again with SecretSales.com.”
Creative agency: Big Al's Creative Emporium
Executive Creative Director: Big Al's Creative Emporium
Creative Director: Stef Jones & Tom Burnay
Copywriter: Phil Kitching
Agency Producer: Alison Fraser
Acc. Manager: Big Al's Creative Emporium
Business Director: Big Al's Creative Emporium
Managing Partner: Big Al's Creative Emporium
Planner: Merry Baskin
Media agency: ARMignite
Media planner: ARMignite
Production company: Park Village
Producer: Theresa Larche
Editor: Toby Conway-Hughes
Audio post-production: Sync Box
Director of Photography: Dennis Madden