BIEN Takes You On a '2-Minute Time Machine' Journey in Inclusive Animated Video Series for the Getty Museum

BIEN, a motion design studio based in Los Angeles, has created a three-part animated series for The Getty Museum. '2-Minute Time Machine' was created to attract middle school students from diverse backgrounds to the museum.

BIEN is a minority-owned studio that practices inclusive motion design, a design methodology that enables and draws on the full range of human diversity. They believe that brands, companies, non-profits, and governments can be catalysts for lasting change by practicing inclusive design. BIEN helps clients be more profitable or effective while empowering traditionally underrepresented and marginalized populations. Their clients include Facebook, IBM, Disney, Target, Red Hat, The World Bank, and more.

“2-Minute Time Machine” is directed at sixth-graders in Los Angeles. The Getty Museum is widely visited by adults, but they wanted to attract a younger audience. BIEN was selected to collaborate on the project because of its inclusive design focus. The museum provided imagery for the project, and BIEN illustrated historically accurate images in addition to the images provided to complete the visuals.

BIEN’s creative director Hung Le says: “As an artist-led studio, working with The Getty Museum was a dream come true. We learned about 10,000 years’ worth of history about bread, beards, and writing on this assignment.” He adds, “More importantly, we seriously upped our historical accuracy game. Every single design, illustration, and artifact was carefully reviewed and vetted by the Getty staff curators and museum director, himself. Our inner nerds were quite challenged and ultimately, satisfied with the end result.”